Job Description
Job Summary:
Responsible for the topline and brand profitability & execution of HCP promotion & BTL consumer awareness for specialized portfolio brands.
Job Description:
• Developing marketing and GTM plans for new launch and existing brands
• Driving market shaping initiatives by focusing on execution of HCP (healthcare professional) education and promotion plans
• Formulation of Communication development for both Consumers and Healthcare practitioners in coordination with creative agency
• Building strong Marketing programs to engage consumers/ HCPs effectively. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.
• Responsible to drive evaluate newer indications/opportunities to expand and grow business
• Ensure complete compliance to OEC SOPs for IMF products. Including timely submission of completed documents
• Liaise with Market Research agencies to gather insights from consumers / Healthcare Practitioners to support Brand strategies and track Brand equity with consumers / HCPs
• Manage A&P & drive efficiency for better ROI
• Support and drive sales – work in close partnership with Cross Functional teams to ensure marketing programs are driven consistently and in a high quality manner.
Minimum Experience:
• Previous experience in pharma marketing in reputed organisation/brands
• Should have total desirable experience of 5-6 years in marketing
• Should have experience in HCP engagement and New Product launch experience will be an advantage
• Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force
• Experience in sales function will be an added advantage
Responsible for the topline and brand profitability & execution of HCP promotion & BTL consumer awareness for specialized portfolio brands.
Job Description:
• Developing marketing and GTM plans for new launch and existing brands
• Driving market shaping initiatives by focusing on execution of HCP (healthcare professional) education and promotion plans
• Formulation of Communication development for both Consumers and Healthcare practitioners in coordination with creative agency
• Building strong Marketing programs to engage consumers/ HCPs effectively. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.
• Responsible to drive evaluate newer indications/opportunities to expand and grow business
• Ensure complete compliance to OEC SOPs for IMF products. Including timely submission of completed documents
• Liaise with Market Research agencies to gather insights from consumers / Healthcare Practitioners to support Brand strategies and track Brand equity with consumers / HCPs
• Manage A&P & drive efficiency for better ROI
• Support and drive sales – work in close partnership with Cross Functional teams to ensure marketing programs are driven consistently and in a high quality manner.
Minimum Experience:
• Previous experience in pharma marketing in reputed organisation/brands
• Should have total desirable experience of 5-6 years in marketing
• Should have experience in HCP engagement and New Product launch experience will be an advantage
• Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force
• Experience in sales function will be an added advantage
💡 Quick Summary
Seeking a career-building opportunity? The Brand Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
