Job Description
Full job description
The SunRice Group is an Australian ASX-listed branded food group, comprising multiple businesses, assets and operations across Australia, New Zealand, the Middle East, the United States, The Pacific Islands and Asia. SunRice was built by the Australian rice industry over many decades and today is one of Australia’s leading branded food exporters, with approximately 2,000 employees and operations in 11 countries.
SunRice is a great place to work, providing a real opportunity for passionate people to make a difference.
About the role
Our Rice portfolio is a key growth driver for SunRice ANZ, and we’re looking for a Brand Manager who’s excited to help take it to the next level. From everyday snacking to moments of sharing, this role sits at the heart of a dynamic, fast‑growing category with big ambitions and plenty of opportunity to shape what comes next.
Reporting to the Marketing Manager – Rice and working alongside another Brand Manager and a Marketing Coordinator, you’ll take true end‑to‑end ownership of your projects with an initial focus on Rice Snacks - from insight and strategy through to innovation, launch, optimisation and growth. You’ll be part of a highly collaborative Marketing community, partnering closely with Sales, Insights, R&D, Supply Chain, Finance and agency teams to turn great ideas into products consumers love.
This is a hands‑on role for someone who enjoys balancing creativity with commercial thinking, and who gets real satisfaction from seeing strategy brought to life - on shelf, in store and in snack cupboards across Australia and New Zealand.
Key responsibilities will include:
Owning and growing your portfolio, with responsibility for brand health, market share and P&L performance
Leading innovation development, including shaping and delivering a strong 3–5 year pipeline and bringing new ideas to market through the stage‑gate process
Identifying opportunities for portfolio growth linked to consumer insight, trends and cultural relevance
Translating consumer and market insights into actionable brand strategy, innovation and communication plans
Collaborating closely with cross‑functional teams (Sales, R&D, Supply Chain, Insights and Finance) to deliver launches smoothly, on time and with impact
Building and executing clear, compelling brand plans that balance brand building with commercial outcomes
Playing an active role in integrated marketing execution, partnering with media, creative and agency teams to bring campaigns and NPD support plans to life
Supporting multicultural marketing initiatives across the Rice portfolios
Tracking performance, understanding what’s driving results and confidently recommending next moves
Managing A&P budgets responsibly, ensuring investment delivers value
Staying curious about consumers, customers and competitors - always looking for ways to make our brands better, bigger and more relevant
About You
You’re a Brand Manager with at least 2 years’ experience in FMCG, ideally food, and you genuinely enjoy building brands that people choose every day. You bring energy and ownership to your work, take pride in the impact you make, and love seeing ideas move from concept to consumer.
Curious, commercial and collaborative, you’re comfortable digging into data, workshopping ideas with cross‑functional partners, and taste‑testing new product concepts.
Organised and proactive, you enjoy working in a fast‑paced environment where priorities evolve and no two days are quite the same.
You will bring:
Demonstrated experience as an FMCG Brand Manager, ideally in food
A genuine passion for food and the role it plays in everyday moments (being a foodie is strongly encouraged)
Experience building brands and helping innovation move from idea to shelf
Exposure to rice or closely related categories like bakery, pasta or noodles
Confident working cross‑functionally and influencing outcomes
A growth mindset - curious, open‑minded and keen to keep learning
Commercially savvy, with experience managing a P&L and A&P investment
What’s in it for you
At SunRice Group, we believe great work starts with feeling supported, valued and inspired. When you join our team, you’ll enjoy a range of benefits designed to support your wellbeing, growth and everyday life.
SunRice Product Allowance: Take home a taste of what we do best. You’ll receive a weekly allowance of SunRice Group products, so you can enjoy and share the food we’re proud to make.
Leave: Enjoy competitive leave benefits, including volunteer leave and the option to purchase additional leave when you need extra flexibility.
Wellness Reimbursement: Your wellbeing matters. Twice a year, you’ll be reimbursed for fitness memberships or other health and wellbeing initiatives that help you feel your best
If you enjoy getting into the detail, turning insight into action and helping great food ideas make it from concept to snack time, this is a role where your thinking doesn’t just stay on the page - it ends up in people’s hands.
All correspondence will be dealt with in strict confidence.
SunRice is committed to creating a diverse environment and is proud to be an equal opportunity employer. SunRice will consider qualified applicants for employment based on their merit, individual skills, qualifications and other appropriate criteria relevant to the role for which they are applying.
The SunRice Group is an Australian ASX-listed branded food group, comprising multiple businesses, assets and operations across Australia, New Zealand, the Middle East, the United States, The Pacific Islands and Asia. SunRice was built by the Australian rice industry over many decades and today is one of Australia’s leading branded food exporters, with approximately 2,000 employees and operations in 11 countries.
SunRice is a great place to work, providing a real opportunity for passionate people to make a difference.
About the role
Our Rice portfolio is a key growth driver for SunRice ANZ, and we’re looking for a Brand Manager who’s excited to help take it to the next level. From everyday snacking to moments of sharing, this role sits at the heart of a dynamic, fast‑growing category with big ambitions and plenty of opportunity to shape what comes next.
Reporting to the Marketing Manager – Rice and working alongside another Brand Manager and a Marketing Coordinator, you’ll take true end‑to‑end ownership of your projects with an initial focus on Rice Snacks - from insight and strategy through to innovation, launch, optimisation and growth. You’ll be part of a highly collaborative Marketing community, partnering closely with Sales, Insights, R&D, Supply Chain, Finance and agency teams to turn great ideas into products consumers love.
This is a hands‑on role for someone who enjoys balancing creativity with commercial thinking, and who gets real satisfaction from seeing strategy brought to life - on shelf, in store and in snack cupboards across Australia and New Zealand.
Key responsibilities will include:
Owning and growing your portfolio, with responsibility for brand health, market share and P&L performance
Leading innovation development, including shaping and delivering a strong 3–5 year pipeline and bringing new ideas to market through the stage‑gate process
Identifying opportunities for portfolio growth linked to consumer insight, trends and cultural relevance
Translating consumer and market insights into actionable brand strategy, innovation and communication plans
Collaborating closely with cross‑functional teams (Sales, R&D, Supply Chain, Insights and Finance) to deliver launches smoothly, on time and with impact
Building and executing clear, compelling brand plans that balance brand building with commercial outcomes
Playing an active role in integrated marketing execution, partnering with media, creative and agency teams to bring campaigns and NPD support plans to life
Supporting multicultural marketing initiatives across the Rice portfolios
Tracking performance, understanding what’s driving results and confidently recommending next moves
Managing A&P budgets responsibly, ensuring investment delivers value
Staying curious about consumers, customers and competitors - always looking for ways to make our brands better, bigger and more relevant
About You
You’re a Brand Manager with at least 2 years’ experience in FMCG, ideally food, and you genuinely enjoy building brands that people choose every day. You bring energy and ownership to your work, take pride in the impact you make, and love seeing ideas move from concept to consumer.
Curious, commercial and collaborative, you’re comfortable digging into data, workshopping ideas with cross‑functional partners, and taste‑testing new product concepts.
Organised and proactive, you enjoy working in a fast‑paced environment where priorities evolve and no two days are quite the same.
You will bring:
Demonstrated experience as an FMCG Brand Manager, ideally in food
A genuine passion for food and the role it plays in everyday moments (being a foodie is strongly encouraged)
Experience building brands and helping innovation move from idea to shelf
Exposure to rice or closely related categories like bakery, pasta or noodles
Confident working cross‑functionally and influencing outcomes
A growth mindset - curious, open‑minded and keen to keep learning
Commercially savvy, with experience managing a P&L and A&P investment
What’s in it for you
At SunRice Group, we believe great work starts with feeling supported, valued and inspired. When you join our team, you’ll enjoy a range of benefits designed to support your wellbeing, growth and everyday life.
SunRice Product Allowance: Take home a taste of what we do best. You’ll receive a weekly allowance of SunRice Group products, so you can enjoy and share the food we’re proud to make.
Leave: Enjoy competitive leave benefits, including volunteer leave and the option to purchase additional leave when you need extra flexibility.
Wellness Reimbursement: Your wellbeing matters. Twice a year, you’ll be reimbursed for fitness memberships or other health and wellbeing initiatives that help you feel your best
If you enjoy getting into the detail, turning insight into action and helping great food ideas make it from concept to snack time, this is a role where your thinking doesn’t just stay on the page - it ends up in people’s hands.
All correspondence will be dealt with in strict confidence.
SunRice is committed to creating a diverse environment and is proud to be an equal opportunity employer. SunRice will consider qualified applicants for employment based on their merit, individual skills, qualifications and other appropriate criteria relevant to the role for which they are applying.
💡 Quick Summary
Seeking a career-building opportunity? The Brand Manager position is now open for candidates interested in the Media & Communication sector. This role in Abattoir offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.