Job Description
At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Brand Manager - Arize
POSITION PURPOSE:
• Primary accountability point for P&L delivery for Arize brand in 1-3 year timeframe
• Develop G2M plans with focus on communication ,marketing –mix and Customer
• Facilitate on-ground execution through extensive interactions and cross-functional hand-holding
• Ensure S&OP managers take production planning decisions balancing stretch, inventory risk
YOUR ROLE AND RESPONSIBILITIES:
Develop and Implement Operational plans:
• Work in close conjunction with sales teams to develop market specific plans:
• Demand Generation (including pre-season field activities, in-season demonstration trials’ planning and management, harvest related field / market development activities);
• Develop core positioning working closely with Product Manager and MD
• Devise and execute the operational Pricing and Central market funding program to deliver desired business results
• Shape and moderate demand signal from CU’s CKA partners and customer insights to provide inputs to S&OP team for production planning, product allocation and placement phasing
New product launch:
• Develop comprehensive launch plans for new products positioning core messaging and USP
• Lead cross-functional team to ensure execution of all critical activities for successful launch with tracking of key matrices
Marketing plans and activities:
• Develop annual 12-month campaign plan along with related MWBs and key enablers, aligning resource allocation based on crop cycle; Increase awareness, usage and product value;
• Develop ideas and concepts to increase awareness, usage and product value;
• Develop sales tools and collaterals to communicate core positioning and messaging;
• Ensure appropriate product training for sales force (with help from market
Brand Manager - Arize
POSITION PURPOSE:
• Primary accountability point for P&L delivery for Arize brand in 1-3 year timeframe
• Develop G2M plans with focus on communication ,marketing –mix and Customer
• Facilitate on-ground execution through extensive interactions and cross-functional hand-holding
• Ensure S&OP managers take production planning decisions balancing stretch, inventory risk
YOUR ROLE AND RESPONSIBILITIES:
Develop and Implement Operational plans:
• Work in close conjunction with sales teams to develop market specific plans:
• Demand Generation (including pre-season field activities, in-season demonstration trials’ planning and management, harvest related field / market development activities);
• Develop core positioning working closely with Product Manager and MD
• Devise and execute the operational Pricing and Central market funding program to deliver desired business results
• Shape and moderate demand signal from CU’s CKA partners and customer insights to provide inputs to S&OP team for production planning, product allocation and placement phasing
New product launch:
• Develop comprehensive launch plans for new products positioning core messaging and USP
• Lead cross-functional team to ensure execution of all critical activities for successful launch with tracking of key matrices
Marketing plans and activities:
• Develop annual 12-month campaign plan along with related MWBs and key enablers, aligning resource allocation based on crop cycle; Increase awareness, usage and product value;
• Develop ideas and concepts to increase awareness, usage and product value;
• Develop sales tools and collaterals to communicate core positioning and messaging;
• Ensure appropriate product training for sales force (with help from market
💡 Quick Summary
Seeking a career-building opportunity? The Brand Manager | Arize position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
