Job Description
Full job description
The SunRice Group is an Australian ASX-listed branded food group, comprising multiple businesses, assets and operations across Australia, New Zealand, the Middle East, the United States, The Pacific Islands and Asia. SunRice was built by the Australian rice industry over many decades and today is one of Australia’s leading branded food exporters, with approximately 2,000 employees and operations in 11 countries.
SunRice is a great place to work, providing a real opportunity for passionate people to make a difference.
About the role
Our Bakery portfolio is a major growth engine for SunRice ANZ, and we’re looking for a Brand Manager ready to help shape its future. From pizza bases that save busy weeknights, to croissants worth lingering over, golden waffles and chilled desserts that disappear fast - this role sits at the centre of the food moments Australians love most.
Reporting to the Marketing Manager and working alongside a Senior Brand Manager, you’ll take true end‑to‑end ownership of your part of the portfolio - from insight and strategy through to launch, optimisation and growth. You’ll be part of a highly collaborative Marketing and R&D community, partnering closely with Sales, Category, Finance, Operations and agency teams to turn great ideas into great products.
This is a hands‑on role for someone who thrives on seeing strategy come to life - on shelf, in store and ultimately in consumers’ homes.
Key responsibilities will include:
Owning and growing the Bakery portfolio from idea to shelf (and beyond), identifying opportunities for new products linked to consumer insight, optimising and delivering profitable growth with the existing portfolio, all with a growth mindset.
Translating insight and market trends into actionable product development, working with internal teams and customers to deliver NPD to market.
Working closely with cross‑functional teams (Sales, R&D, Operations, Category and Finance) to deliver launches smoothly, on time and with impact
Building and executing clear, compelling brand plans that balance creativity with commercial outcomes
Tracking performance, understanding what’s driving results, and confidently recommending next moves
Playing an active role in brand communication and activation, from BTL execution to supporting ATL development and social strategy
Partnering with agencies to brief well, give great feedback and bring bold ideas to life
Managing budgets responsibly, making sure A&P investment work hard and delivers value
Staying curious about the category, the consumer and the competitive set - always looking for ways to make our Bakery brands better, bigger and more relevant
About You
You’re a Brand Manager with at least 2 years’ experience in FMCG, ideally food, and you genuinely love what you do - as well as a great baked good! You bring energy to your work, take pride in the brands you work on, and you get a real kick out of seeing consumers pick up something you helped create.
You’re curious, commercial and collaborative - equally happy digging into data as you are taste‑testing new product concepts or workshopping ideas with the team.
You will bring:
2+ years’ experience as a Brand Manager within FMCG
A genuine passion for food (being a foodie is strongly encouraged)
Proven NPD experience, including research, packaging and ideally through stage-gate process
Strong relationship‑building skills and confidence working cross‑functionally
A growth mindset - adaptable, open to feedback and always learning
Solid commercial acumen with experience managing a P&L, A&P budget and influencing outcomes
What’s in it for you
At SunRice Group, we believe great work starts with feeling supported, valued and inspired. When you join our team, you’ll enjoy a range of benefits designed to support your wellbeing, growth and everyday life.
SunRice Product Allowance: Take home a taste of what we do best. You’ll receive a weekly allowance of SunRice Group products, so you can enjoy and share the food we’re proud to make.
Leave: Enjoy competitive leave benefits, including volunteer leave and the option to purchase additional leave when you need extra flexibility.
Wellness Reimbursement: Your wellbeing matters. Twice a year, you’ll be reimbursed for fitness memberships or other health and wellbeing initiatives that help you feel your best
If you enjoy getting into the detail, simplifying the complex and helping great food ideas make it from concept to kitchen, then this is a role where your thinking doesn’t just stay on the page - it ends up on plates
All correspondence will be dealt with in strict confidence.
SunRice is committed to creating a diverse environment and is proud to be an equal opportunity employer. SunRice will consider qualified applicants for employment based on their merit, individual skills, qualifications and other appropriate criteria relevant to the role for which they are applying.
The SunRice Group is an Australian ASX-listed branded food group, comprising multiple businesses, assets and operations across Australia, New Zealand, the Middle East, the United States, The Pacific Islands and Asia. SunRice was built by the Australian rice industry over many decades and today is one of Australia’s leading branded food exporters, with approximately 2,000 employees and operations in 11 countries.
SunRice is a great place to work, providing a real opportunity for passionate people to make a difference.
About the role
Our Bakery portfolio is a major growth engine for SunRice ANZ, and we’re looking for a Brand Manager ready to help shape its future. From pizza bases that save busy weeknights, to croissants worth lingering over, golden waffles and chilled desserts that disappear fast - this role sits at the centre of the food moments Australians love most.
Reporting to the Marketing Manager and working alongside a Senior Brand Manager, you’ll take true end‑to‑end ownership of your part of the portfolio - from insight and strategy through to launch, optimisation and growth. You’ll be part of a highly collaborative Marketing and R&D community, partnering closely with Sales, Category, Finance, Operations and agency teams to turn great ideas into great products.
This is a hands‑on role for someone who thrives on seeing strategy come to life - on shelf, in store and ultimately in consumers’ homes.
Key responsibilities will include:
Owning and growing the Bakery portfolio from idea to shelf (and beyond), identifying opportunities for new products linked to consumer insight, optimising and delivering profitable growth with the existing portfolio, all with a growth mindset.
Translating insight and market trends into actionable product development, working with internal teams and customers to deliver NPD to market.
Working closely with cross‑functional teams (Sales, R&D, Operations, Category and Finance) to deliver launches smoothly, on time and with impact
Building and executing clear, compelling brand plans that balance creativity with commercial outcomes
Tracking performance, understanding what’s driving results, and confidently recommending next moves
Playing an active role in brand communication and activation, from BTL execution to supporting ATL development and social strategy
Partnering with agencies to brief well, give great feedback and bring bold ideas to life
Managing budgets responsibly, making sure A&P investment work hard and delivers value
Staying curious about the category, the consumer and the competitive set - always looking for ways to make our Bakery brands better, bigger and more relevant
About You
You’re a Brand Manager with at least 2 years’ experience in FMCG, ideally food, and you genuinely love what you do - as well as a great baked good! You bring energy to your work, take pride in the brands you work on, and you get a real kick out of seeing consumers pick up something you helped create.
You’re curious, commercial and collaborative - equally happy digging into data as you are taste‑testing new product concepts or workshopping ideas with the team.
You will bring:
2+ years’ experience as a Brand Manager within FMCG
A genuine passion for food (being a foodie is strongly encouraged)
Proven NPD experience, including research, packaging and ideally through stage-gate process
Strong relationship‑building skills and confidence working cross‑functionally
A growth mindset - adaptable, open to feedback and always learning
Solid commercial acumen with experience managing a P&L, A&P budget and influencing outcomes
What’s in it for you
At SunRice Group, we believe great work starts with feeling supported, valued and inspired. When you join our team, you’ll enjoy a range of benefits designed to support your wellbeing, growth and everyday life.
SunRice Product Allowance: Take home a taste of what we do best. You’ll receive a weekly allowance of SunRice Group products, so you can enjoy and share the food we’re proud to make.
Leave: Enjoy competitive leave benefits, including volunteer leave and the option to purchase additional leave when you need extra flexibility.
Wellness Reimbursement: Your wellbeing matters. Twice a year, you’ll be reimbursed for fitness memberships or other health and wellbeing initiatives that help you feel your best
If you enjoy getting into the detail, simplifying the complex and helping great food ideas make it from concept to kitchen, then this is a role where your thinking doesn’t just stay on the page - it ends up on plates
All correspondence will be dealt with in strict confidence.
SunRice is committed to creating a diverse environment and is proud to be an equal opportunity employer. SunRice will consider qualified applicants for employment based on their merit, individual skills, qualifications and other appropriate criteria relevant to the role for which they are applying.
💡 Quick Summary
Seeking a career-building opportunity? The Brand Manager - Bakery position is now open for candidates interested in the Media & Communication sector. This role in Melbourne offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.
