Brand Manager

Take the lead in translating the brand strategy in high quality in-market marketing and communications activity: including developing and implementing a globally aligned, locally authentic Brand positioning strategy, conducting and developing competitive analysis, media strategy, communications strategy development by driving creative ideation and marketing activation of the Brand.

Responsibilities:

Responsible for the development and implementation of the Brand’s Annual Marketing & Communications Plan and Media Plan, in a way that challenges conventional marketing norms

Ongoing development of campaigns in concert with internal & external partners, that continue to lift the brand to a new level.

Adaptation of global assets in a locally authentic way

Delivery of insights on competitor activity, marketing development and emerging marketing practices.

Proactively drive marketing performance measurement and recommend improvements accordingly against planned objectives and established activity specific KPIs.

Develop and implement Brand marketing and communications strategies, which promote and protect the Brand as well as support the overall business goals

Achieving the greatest possible effectiveness and efficiency through our creative and media agency partnerships

Responsible for the execution of all marketing and communication activities relating to the Brand

Responsible for launch projects from a brand, marketing & communications stand-point.

Developing and implementing marketing and communications strategy and execution to drive sales and to build the image and reputation

Who we're seeking:

Formal marketing or business related qualifications (tertiary level)

5+ years experience working in marketing or Brand, preferably in a B2B environment

Ability to navigate corporate, complex, global environments.

Strong agency experience, either inhouse or management of.

Experience working with marketing communication across different channels.

Experience of Australian market execution of global brand, advantageous.

How to Apply

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