Job Description
Permanent full‑time role with a tailored career plan and strong learning & development programs
Health and wellbeing programs, plus hybrid and flexible working
A collaborative culture with a genuine commitment to creating a comfier world for every body
Senior Brand Manager – Bonds Retail
Bring Australia’s most-loved brand to life, in store and beyond.
At Bonds, we move fast, think creatively and show up to create experiences that make Aussies feel good from the inside out. We’re looking for a Senior Brand Manager to help shape the future of Bonds Retail across 130+ stores, windows, pop ups, collaborations, and campaigns… supporting how our customers experience the brand every day.
Reporting to the Marketing Manager, this mid-level role is ideal for a commercially minded brand marketer who enjoys bringing campaigns to life in a retail environment. You’ll work across brand, VM and digital touchpoints, partnering with cross functional teams to deliver engaging, consistent and customer first experiences.
If you’re part brand builder, enjoy retail storytelling and love seeing your work come to life in store, this could be your next move.
What you’ll lead
End‑to‑end retail campaigns — from sharp creative briefs to high‑impact execution
Window programs, in‑store experiences, events and collabs that grab attention
LAM strategy + always‑on retail marketing that drives traffic & conversion
Creative + media agency partnerships
Photography shoots, talent and storytelling
Loyalty initiatives that turn shoppers into lifelong Bonds fans
A Marketing Coordinator, plus a brilliant cross‑functional crew
What success looks like
Retail campaigns that outperform
Windows that stop people in their tracks
Growth in event‑driven sales
Seamless omni‑channel moments with Digital Marketing
Energised, effective partnerships with VM, Retail Ops, Merch, Brand and more
Fresh ideas brought to life — fast
Who you are
5+ years in retail or apparel marketing with strong creative instincts
Skilled at briefing, building and championing great creative
Commercially sharp and brand‑led
Collaborative, influential and calm under pressure
Obsessed with customer behaviour
A doer, a driver, a dot‑connector
What’s in it for you
A supportive culture, structured L&D and genuine career pathways
Up to 60% off across all Hanes brands — Bonds, Sheridan, Bras N Things, Berlei + more
Sample sales, friends & family discounts
Wellness programs — skin checks, flu shots, EAP, fresh fruit onsite
Corporate perks, novated leasing, parental leave
Monthly business updates from our CEO & SLT
“Summer Fun” 9‑day condensed fortnight
Company‑wide “Golden Yarn” recognition program
“Lunch & Learn” sessions across wellness & financial literacy
Ongoing LEAN training and a strong sustainability focus
Who are we?
Hanes Brands Australasia is home to iconic names like Bonds, Berlei, Sheridan and Bras N Things. We’re part of Hanes Brands Inc — one of the world’s largest apparel manufacturers. With 18 brands, growing e‑commerce, expanding retail and strong wholesale partnerships, we’re shaping the future of everyday comfort. And Australians love what we do.
Cultivating a diverse and inclusive workplace …
Here at Hanes Brands Australasia, we are focused on cultivating a workplace that is diverse, inclusive and vibrant. In fact, we know both our workplace culture and business are only strengthened by our differences. We encourage our employees to bring their true selves to work and support them to reach their full potential both personally and professionally. Therefore, we warmly welcome people of all genders, races, ages and abilities or any other backgrounds or differences to apply to work with us.
Ready to shape the future of Bonds Retail
If you’re hungry to build work that cuts through — in‑store, online and everywhere in between — we want to meet you.
#LI-PRIORITY
Health and wellbeing programs, plus hybrid and flexible working
A collaborative culture with a genuine commitment to creating a comfier world for every body
Senior Brand Manager – Bonds Retail
Bring Australia’s most-loved brand to life, in store and beyond.
At Bonds, we move fast, think creatively and show up to create experiences that make Aussies feel good from the inside out. We’re looking for a Senior Brand Manager to help shape the future of Bonds Retail across 130+ stores, windows, pop ups, collaborations, and campaigns… supporting how our customers experience the brand every day.
Reporting to the Marketing Manager, this mid-level role is ideal for a commercially minded brand marketer who enjoys bringing campaigns to life in a retail environment. You’ll work across brand, VM and digital touchpoints, partnering with cross functional teams to deliver engaging, consistent and customer first experiences.
If you’re part brand builder, enjoy retail storytelling and love seeing your work come to life in store, this could be your next move.
What you’ll lead
End‑to‑end retail campaigns — from sharp creative briefs to high‑impact execution
Window programs, in‑store experiences, events and collabs that grab attention
LAM strategy + always‑on retail marketing that drives traffic & conversion
Creative + media agency partnerships
Photography shoots, talent and storytelling
Loyalty initiatives that turn shoppers into lifelong Bonds fans
A Marketing Coordinator, plus a brilliant cross‑functional crew
What success looks like
Retail campaigns that outperform
Windows that stop people in their tracks
Growth in event‑driven sales
Seamless omni‑channel moments with Digital Marketing
Energised, effective partnerships with VM, Retail Ops, Merch, Brand and more
Fresh ideas brought to life — fast
Who you are
5+ years in retail or apparel marketing with strong creative instincts
Skilled at briefing, building and championing great creative
Commercially sharp and brand‑led
Collaborative, influential and calm under pressure
Obsessed with customer behaviour
A doer, a driver, a dot‑connector
What’s in it for you
A supportive culture, structured L&D and genuine career pathways
Up to 60% off across all Hanes brands — Bonds, Sheridan, Bras N Things, Berlei + more
Sample sales, friends & family discounts
Wellness programs — skin checks, flu shots, EAP, fresh fruit onsite
Corporate perks, novated leasing, parental leave
Monthly business updates from our CEO & SLT
“Summer Fun” 9‑day condensed fortnight
Company‑wide “Golden Yarn” recognition program
“Lunch & Learn” sessions across wellness & financial literacy
Ongoing LEAN training and a strong sustainability focus
Who are we?
Hanes Brands Australasia is home to iconic names like Bonds, Berlei, Sheridan and Bras N Things. We’re part of Hanes Brands Inc — one of the world’s largest apparel manufacturers. With 18 brands, growing e‑commerce, expanding retail and strong wholesale partnerships, we’re shaping the future of everyday comfort. And Australians love what we do.
Cultivating a diverse and inclusive workplace …
Here at Hanes Brands Australasia, we are focused on cultivating a workplace that is diverse, inclusive and vibrant. In fact, we know both our workplace culture and business are only strengthened by our differences. We encourage our employees to bring their true selves to work and support them to reach their full potential both personally and professionally. Therefore, we warmly welcome people of all genders, races, ages and abilities or any other backgrounds or differences to apply to work with us.
Ready to shape the future of Bonds Retail
If you’re hungry to build work that cuts through — in‑store, online and everywhere in between — we want to meet you.
#LI-PRIORITY
💡 Quick Summary
Seeking a career-building opportunity? The Brand Manager position is now open for candidates interested in the Retail & Wholesale sector. This role in Kew offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Retail & Wholesale is a plus.
