Brand Manager

Dot & Key is an award-winning skincare company established to transform the idea of skincare into a fun, easy, and acceptable notion.

We are a fast-growing brand that understands consumers, so we can deliver skincare solutions for consumers with different skin requirements, thus bridging the gap between understanding and curating products for various skin concerns.

Role:

Brand Manager Dot & Key Skincare, Kolkata, West Bengal Job Location- Kolkata Work From Office Candidates from FMCG Cosmetics Industry is preferred.

Responsibilities :

Analyze brand positioning and consumer insights Shape and communicate our vision and mission Translate brand elements into plans and go-to-market strategies Manage a team of marketing people working on brand initiatives Lead creative development to motivate the target audience to "take action" Establish performance specifications, cost and price parameters, market applications, and sales estimates Measure and report performance of all marketing campaigns, and assess ROI and KPIs.

Monitor market trends, research consumer markets, and competitors' activities.

Oversee new and ongoing marketing and advertising activities.

Monitor product distribution and consumer reactions.

Devise innovative growth strategies.

Align the company around the brand's direction, choices, and tactics.

Qualifications :

Proven ability to develop brand and marketing strategies and communicate recommendations to executives.

Experience in identifying target audiences and devising effective campaigns.

Excellent understanding of the full marketing mix.

Strong analytical skills partnered with a creative mind.

Data-driven thinking and an affinity for numbers.

Outstanding communication skills.

Up-to-date with latest trends and marketing best practices.

Degree in marketing or a related field