Brand Marketing Manager

Benefits

Pulled from the full job description

Pet insurance

Tuition reimbursement

Full job description

Job ID

SRMAR014689

Employment Type

Fixed Term

Work Style

hybrid

Location

Sydney,NSW,AustraliaMelbourne,VIC,Australia

Travel

Up to 25%

Role

Brand Marketing Manager - Events and Partnerships (12 month Fixed Term Contractor)

Company Overview

With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And we’re only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on.

At UKG, you get more than just a job. You get to work with purpose. Our team of U Krewers are on a mission to inspire every organization to become a great place to work through our award-winning HR technology built for all.

Here, we know that you’re more than your work. That’s why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose — a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. If you’re passionate about our purpose — people —then we can’t wait to support whatever gives you purpose. We’re united by purpose, inspired by you.

About the Role

As Brand Marketing Manager – Events and Partnerships at UKG, you’ll drive brand growth and visibility through strategic events and partnerships. You’ll lead the planning and execution of high-impact brand activations, manage key sponsorships, and collaborate with internal and external stakeholders to deliver innovative campaigns that align with the mission of UKG. This role requires strong communication, project management, and analytical skills to ensure all initiatives deliver measurable brand value.

Your Responsibilities

Manage UKG-branded events, including UKG Live, managing all aspects from venue selection and agenda creation to speaker coordination and logistics

Coordinate with cross-functional teams — including sales, pre-sales, services, and customer success — to align event strategy with business goals

Develop sponsorship strategies to enhance event value and secure key partnerships

Collaborate with digital, PR, social, and demand gen teams to maximise event visibility and coverage

Oversee regional sports sponsorships and athlete partnerships, activating them through campaigns and onsite brand experiences

Manage partnership sponsorship contracts, assets, and deliverables that align with UKG brand

Create influencer programs and thought leadership partnerships that align with UKG values and engage target audiences authentically

Develop content and amplification strategy in collaboration with UKG ambassadors, sponsors, and speakers

Manage brand updates across all events and partnership touchpoints

Oversee brand measurement programs to monitor awareness, sentiment, and share of voice to inform overall communications and brand strategy

Use insights and analytics to refine brand initiatives and benchmark UKG brand health data

Required Qualifications

Proven experience in brand marketing, events, and partnerships

Strong strategic thinking and analytical skills, including brand tracking and reporting

Experience managing large-scale events and sponsorships from planning to execution

Skilled in negotiation, stakeholder management, and cross-functional collaboration

Proficiency in marketing analytics, brand tracking tools, and social listening platforms

Excellent project management and multitasking abilities

Degree in Marketing or related field.

Where we’re going

UKG is on the cusp of something truly special. Worldwide, we already hold the #1 market share position for workforce management and the #2 position for human capital management. Tens of millions of frontline workers start and end their days with our software, with billions of shifts managed annually through UKG solutions today. Yet it’s our AI-powered product portfolio designed to support customers of all sizes, industries, and geographies that will propel us into an even brighter tomorrow!

UKG is proud to be an equal opportunity employer and is committed to promoting diversity and inclusion in the workplace, including the recruitment process.

Disability Accommodation in the Application and Interview Process

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com