Job Description
ABOUT THE COMPANY
THESTO aims to make women feel confident, elegant, and fashionable while offering them an accessible luxury that aligns with their values and aspirations.
THESTO is committed to maintaining the highest standards of quality, it firmly believes that luxury should be accessible. This philosophy is at the core of their brand ethos. Every woman deserves to indulge in luxurious accessories without compromising on style or breaking the bank, and THESTO fulfills that desire flawlessly.
JOIN US AND BECOME PART OF OUR CORE TEAM AND GROWTH JOURNEY !
WHO ARE WE SEEKING ?
We are seeking a dynamic and results-driven risk taking Brand Strategist to join our team and play a pivotal role in the revamp of THESTO, As the Brand Strategist, you will have the exciting opportunity to build your team, Your expertise will be crucial in establishing a strong brand presence, driving customer engagement, and ensuring the success of our brand in the market.
EXPERIENCE/QUALIFICATION
• 2-4 years proven experience in Brand Strategy and Execution within the luxury or premium consumer goods industry.
• Have a strong understanding of how to create powerful brands from scratch(IMPORTANT)
• Bachelors and/or Masters in marketing, digital/social media marketing/ communications.
• Excellent ability to articulate a POV through written and/or spoken English..
• Demonstrated expertise in developing and executing successful social media strategies across various platforms.
• Familiarity with PR and media relations, including media outreach, press release writing, and event management.
• Proven experience as a Brand Strategist or in a similar role
• Strong leadership and team-building skills, with experience in recruiting and managing a brand team.
• Knowledge of selling strategies, distribution channels, and pricing models in the luxury goods industry.
• Passion for luxury brands, fashion, and the accessories industry.
RESPONSIBILITIES
1. Team Building: As a core member of our team, you will have the responsibility of building and leading a talented and motivated brand team. Identify the necessary roles, recruit suitable candidates, and provide leadership and guidance to ensure the team's success in achieving our brand objectives.
2. Website Revamp: Collaborate with design and development teams to revamp our brand website. Develop a strategic plan for the website's architecture, design, and content, ensuring it reflects our brand identity, showcases our products effectively, and provides a seamless user experience.
3. Social Media Strategy and Execution: Develop a comprehensive social media strategy that aligns with our brand's values, target audience, and business goals. Execute engaging and creative social media campaigns across platforms such as Instagram, Facebook, Twitter, YouTube, Pinterest and LinkedIn. Monitor social media analytics, track performance, and optimize strategies for maximum impact.
4. Sales Strategy: Identify target markets, distribution channels, and pricing strategies that align with our brand positioning and market demand. Provide strategic input & help execute on sales materials, promotional activities, and partnerships to drive sales growth.
5. PR Strategy: Develop a PR strategy to raise brand awareness, enhance our brand reputation, and secure media coverage. Identify key media outlets, influencers, and industry events for brand partnerships and collaborations. Craft compelling press releases, brand stories, and pitches to generate media interest and maintain positive brand visibility.
6. Collaboration and Partnership Development: Identify strategic collaboration opportunities with relevant brands, designers, influencers, or industry experts that align with our brand values and target audience. Initiate and nurture relationships with potential partners to expand our brand's reach and create impactful collaborations.
7. Brand Performance Analysis: Monitor and analyze key performance metrics related to website traffic, social media engagement, sales data, and PR coverage. Utilize data-driven insights to measure the effectiveness of brand strategies and make informed recommendations for continuous improvement.
8. Help us Build Brand Footprint : Building our presence online as well as offline through exhibitions , popups ,
Requirements:
Join our team and be instrumental in shaping the success of a brand from the initial stage.
If you are really really keen to apply, you could send us your portfolio directly on thestoretails@gmail.com too
THESTO aims to make women feel confident, elegant, and fashionable while offering them an accessible luxury that aligns with their values and aspirations.
THESTO is committed to maintaining the highest standards of quality, it firmly believes that luxury should be accessible. This philosophy is at the core of their brand ethos. Every woman deserves to indulge in luxurious accessories without compromising on style or breaking the bank, and THESTO fulfills that desire flawlessly.
JOIN US AND BECOME PART OF OUR CORE TEAM AND GROWTH JOURNEY !
WHO ARE WE SEEKING ?
We are seeking a dynamic and results-driven risk taking Brand Strategist to join our team and play a pivotal role in the revamp of THESTO, As the Brand Strategist, you will have the exciting opportunity to build your team, Your expertise will be crucial in establishing a strong brand presence, driving customer engagement, and ensuring the success of our brand in the market.
EXPERIENCE/QUALIFICATION
• 2-4 years proven experience in Brand Strategy and Execution within the luxury or premium consumer goods industry.
• Have a strong understanding of how to create powerful brands from scratch(IMPORTANT)
• Bachelors and/or Masters in marketing, digital/social media marketing/ communications.
• Excellent ability to articulate a POV through written and/or spoken English..
• Demonstrated expertise in developing and executing successful social media strategies across various platforms.
• Familiarity with PR and media relations, including media outreach, press release writing, and event management.
• Proven experience as a Brand Strategist or in a similar role
• Strong leadership and team-building skills, with experience in recruiting and managing a brand team.
• Knowledge of selling strategies, distribution channels, and pricing models in the luxury goods industry.
• Passion for luxury brands, fashion, and the accessories industry.
RESPONSIBILITIES
1. Team Building: As a core member of our team, you will have the responsibility of building and leading a talented and motivated brand team. Identify the necessary roles, recruit suitable candidates, and provide leadership and guidance to ensure the team's success in achieving our brand objectives.
2. Website Revamp: Collaborate with design and development teams to revamp our brand website. Develop a strategic plan for the website's architecture, design, and content, ensuring it reflects our brand identity, showcases our products effectively, and provides a seamless user experience.
3. Social Media Strategy and Execution: Develop a comprehensive social media strategy that aligns with our brand's values, target audience, and business goals. Execute engaging and creative social media campaigns across platforms such as Instagram, Facebook, Twitter, YouTube, Pinterest and LinkedIn. Monitor social media analytics, track performance, and optimize strategies for maximum impact.
4. Sales Strategy: Identify target markets, distribution channels, and pricing strategies that align with our brand positioning and market demand. Provide strategic input & help execute on sales materials, promotional activities, and partnerships to drive sales growth.
5. PR Strategy: Develop a PR strategy to raise brand awareness, enhance our brand reputation, and secure media coverage. Identify key media outlets, influencers, and industry events for brand partnerships and collaborations. Craft compelling press releases, brand stories, and pitches to generate media interest and maintain positive brand visibility.
6. Collaboration and Partnership Development: Identify strategic collaboration opportunities with relevant brands, designers, influencers, or industry experts that align with our brand values and target audience. Initiate and nurture relationships with potential partners to expand our brand's reach and create impactful collaborations.
7. Brand Performance Analysis: Monitor and analyze key performance metrics related to website traffic, social media engagement, sales data, and PR coverage. Utilize data-driven insights to measure the effectiveness of brand strategies and make informed recommendations for continuous improvement.
8. Help us Build Brand Footprint : Building our presence online as well as offline through exhibitions , popups ,
Requirements:
Join our team and be instrumental in shaping the success of a brand from the initial stage.
If you are really really keen to apply, you could send us your portfolio directly on thestoretails@gmail.com too
💡 Quick Summary
Seeking a career-building opportunity? The Brand Strategist position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Maharashtra offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.