Job Description
Apply on LinkedIn
Brand/Account Manager - Advertising
Adwants
Anywhere
Apply on LinkedIn
6 hours ago
Work from home
Full–time
Our Narrative
Adwants is a human-first advertising agency based out of Chennai. Founded in 2013, we have been recognized with top honours from major award shows and global platforms, including Ads of the World, World Brand Design Society, Campaign Brief Asia, The Dieline, Best Ads on TV, Packaging of the World, and Afaqs.
We involve brands in culture through data-driven behavioural insights and disruptive communication. It is what defines our deep set of core capabilities: branding, mainline and digital advertising, video production, VFX and animation, user-experience design, and development - static, dynamic, and e-commerce websites, and digital media buying.
With more than 25 associates involved in our daily operations, we serve as the growth partner for Hatsun Group, CavinKare, Emami, Aditya Birla Group, Kaleesuwari, Murugappa Group, SBI, Nippon Paint, India Cements, Bayer, Bobat, GRT Hotels, Times Of India, Panasonic, Nippon Paint, Prince Jewellery among others
About the Role
As an Account/Brand Manager, you’ll be the go-to person for clients, planners, and creatives – and you’ll be instrumental in delivering exceptional campaigns that impact the brands. You will lead by presenting ideas to the client and ensuring the ideas remain faithful to the brief and that it is kept within the time frame and budget.
• Develop and implement comprehensive brand strategies for clients, ensuring brand consistency and effectiveness across various marketing channels.
• Conduct market research and analysis to identify target audiences, consumer insights, and competitive landscape to inform brand strategy.
• Collaborate with clients to understand their business goals, objectives, and brand positioning, and translate them into actionable strategies.
• Oversee the creation and execution of integrated marketing campaigns, including advertising, digital marketing, social media, and public relations, to build brand awareness and drive engagement.
• Monitor and evaluate campaign performance and brand metrics, providing insights and recommendations for optimization.
• Work closely with creative teams, copywriters, designers, and media planners to develop impactful and persuasive brand communications.
• Manage client relationships, serving as the primary point of contact, and ensuring client satisfaction and retention.
• Conduct brand audits and competitive analysis to identify opportunities for growth and differentiation.
• Stay updated on industry trends, consumer behaviour, and emerging technologies that can impact brand strategy and marketing efforts.
Qualifications
• Proven experience as a brand manager in an advertising agency or similar role.
• Strong understanding of branding principles, marketing strategies, and consumer behaviour.
• Ability to develop and execute comprehensive brand strategies that align with client objectives.
• Excellent project management skills, with the ability to prioritize tasks and meet deadlines.
• Strong analytical skills to interpret market research data and derive actionable insights.
• Excellent communication and presentation skills to effectively convey brand strategies and concepts to clients and internal teams.
• Ability to work collaboratively with cross-functional teams and manage client relationships.
• Proficiency in utilizing marketing tools and platforms for campaign tracking and analysis.
• Familiarity with digital marketing, social media, and content marketing trends and best practices
Brand/Account Manager - Advertising
Adwants
Anywhere
Apply on LinkedIn
6 hours ago
Work from home
Full–time
Our Narrative
Adwants is a human-first advertising agency based out of Chennai. Founded in 2013, we have been recognized with top honours from major award shows and global platforms, including Ads of the World, World Brand Design Society, Campaign Brief Asia, The Dieline, Best Ads on TV, Packaging of the World, and Afaqs.
We involve brands in culture through data-driven behavioural insights and disruptive communication. It is what defines our deep set of core capabilities: branding, mainline and digital advertising, video production, VFX and animation, user-experience design, and development - static, dynamic, and e-commerce websites, and digital media buying.
With more than 25 associates involved in our daily operations, we serve as the growth partner for Hatsun Group, CavinKare, Emami, Aditya Birla Group, Kaleesuwari, Murugappa Group, SBI, Nippon Paint, India Cements, Bayer, Bobat, GRT Hotels, Times Of India, Panasonic, Nippon Paint, Prince Jewellery among others
About the Role
As an Account/Brand Manager, you’ll be the go-to person for clients, planners, and creatives – and you’ll be instrumental in delivering exceptional campaigns that impact the brands. You will lead by presenting ideas to the client and ensuring the ideas remain faithful to the brief and that it is kept within the time frame and budget.
• Develop and implement comprehensive brand strategies for clients, ensuring brand consistency and effectiveness across various marketing channels.
• Conduct market research and analysis to identify target audiences, consumer insights, and competitive landscape to inform brand strategy.
• Collaborate with clients to understand their business goals, objectives, and brand positioning, and translate them into actionable strategies.
• Oversee the creation and execution of integrated marketing campaigns, including advertising, digital marketing, social media, and public relations, to build brand awareness and drive engagement.
• Monitor and evaluate campaign performance and brand metrics, providing insights and recommendations for optimization.
• Work closely with creative teams, copywriters, designers, and media planners to develop impactful and persuasive brand communications.
• Manage client relationships, serving as the primary point of contact, and ensuring client satisfaction and retention.
• Conduct brand audits and competitive analysis to identify opportunities for growth and differentiation.
• Stay updated on industry trends, consumer behaviour, and emerging technologies that can impact brand strategy and marketing efforts.
Qualifications
• Proven experience as a brand manager in an advertising agency or similar role.
• Strong understanding of branding principles, marketing strategies, and consumer behaviour.
• Ability to develop and execute comprehensive brand strategies that align with client objectives.
• Excellent project management skills, with the ability to prioritize tasks and meet deadlines.
• Strong analytical skills to interpret market research data and derive actionable insights.
• Excellent communication and presentation skills to effectively convey brand strategies and concepts to clients and internal teams.
• Ability to work collaboratively with cross-functional teams and manage client relationships.
• Proficiency in utilizing marketing tools and platforms for campaign tracking and analysis.
• Familiarity with digital marketing, social media, and content marketing trends and best practices
💡 Quick Summary
Seeking a career-building opportunity? The Brand|Account Manager | Advertising position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Kolkata offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.