Sobha Ltd.


BTL Marketing Activation - Executive/Sr. Executive/ Assistant Manager ( BTL Activations /Event Conceptualization / Vendor Management - 2 to 4 years of Experience )
Sobha Ltd. • Bengaluru, Karnataka • via LinkedIn
8 hours ago
Full–time
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Job description
Job description

2 to 4 YEARS (BTL Activations /Event Conceptualization / Vendor Management )

Location: Bengaluru ( Immediate Joiners )

Preferably: Agency Experience

JOB DESCRIPTION

At SOBHA Limited, marketing is about understanding people — and building awareness about how our products/services can satisfy their needs. We are looking for a versatile marketing enthusiast who is eager to do this and more. Our ideal candidate has experience executing marketing campaigns predominantly on an on-ground & BTL level. He/she would need to be comfortable with executing day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people-person who loves the rewarding challenge of building & nurturing a brand, we want to hear from you.

OBJECTIVES OF THIS ROLE
• Assisting the marketing operation manager for planning and implementation of marketing activities
• Leading end to end planning and execution of BTL activities for launch and sustenance campaigns with seasonal experience in on-ground activations & promotions.
• Generate innovative Below The Line (BTL) activation ideas tailored to micro-markets, enhancing local visibility and engagement.
• Conceptualize and design events catering to the luxury market, ensuring alignment with brand standards and customer expectations.
• Develop and maintain a comprehensive event calendar encompassing weekly, monthly, and quarterly events for residential themed projects.
• Plan and establish collaborations for co-branded events and brand alliances, fostering relationships with luxury brands for partnerships and event participation.
• Establish partnerships with luxury brands, facilitating their participation in events and fostering mutually beneficial relationships.
• Liaise with vendors and internal teams to ensure smooth event operations.

SKILLS AND QUALIFICATIONS
• Bachelor’s/master’s degree in marketing, business, or related field
• Excellent written and verbal communication skills
• Proven track record in event management with a focus on the luxury market, demonstrating creativity and strategic thinking.
• Adept at generating unique event concepts and experiences that resonate with the luxury audience

Note: Please review the job description thoroughly before applying for this role. We are seeking someone capable of planning events for residential projects, adept in event conceptualization, and skilled in coordinating with vendors. We are looking for an individual who is enthusiastic about taking on challenging roles within marketing.