Job Description
Job Description:
1. Obsess over customers and deep dive into their engagement using available analytical tools and platforms like Clever Tap & AppsFlyer.
2. Responsible for driving repeat revenue for the app/Web customers, using Email, SMS, Push notification, marketing automation, customer segmentation & cohort management.
3. Perform extensive campaign analysis on a daily, weekly, monthly basis to find user & revenue growth opportunities.
4. Work closely with Brand team and Analytics team to drive CRM & O2O (Offline to Online) strategy
5. Prepare a monthly communication calendar to highlight key platform priorities, and ensure timely execution in collaboration with creative team; good copy-writing skills would be highly desirable
6. A/B Testing with different content for Push notification, Email and SMS.
7. Develop personalized user experience: surfacing the right content on right platform for right audience. Should have good understanding of customer acquisition/ retention strategies & app conversion
8. Will be an individual contributor, with ability to excel in a fast-evolving digital environment
9. Should be excellent with business analysis, should have hardcore execution skills & high bias for action.
10. Must demonstrate high level of ownership and responsibility for driving assigned business outcomes
11. Must be willing to take on additional responsibilities as the business & operations evolve.
12. Managing and Maintaining the budget for the Digital Team and ensuring that financial resources are allocated effectively and kept within set limits.
1. Obsess over customers and deep dive into their engagement using available analytical tools and platforms like Clever Tap & AppsFlyer.
2. Responsible for driving repeat revenue for the app/Web customers, using Email, SMS, Push notification, marketing automation, customer segmentation & cohort management.
3. Perform extensive campaign analysis on a daily, weekly, monthly basis to find user & revenue growth opportunities.
4. Work closely with Brand team and Analytics team to drive CRM & O2O (Offline to Online) strategy
5. Prepare a monthly communication calendar to highlight key platform priorities, and ensure timely execution in collaboration with creative team; good copy-writing skills would be highly desirable
6. A/B Testing with different content for Push notification, Email and SMS.
7. Develop personalized user experience: surfacing the right content on right platform for right audience. Should have good understanding of customer acquisition/ retention strategies & app conversion
8. Will be an individual contributor, with ability to excel in a fast-evolving digital environment
9. Should be excellent with business analysis, should have hardcore execution skills & high bias for action.
10. Must demonstrate high level of ownership and responsibility for driving assigned business outcomes
11. Must be willing to take on additional responsibilities as the business & operations evolve.
12. Managing and Maintaining the budget for the Digital Team and ensuring that financial resources are allocated effectively and kept within set limits.
💡 Quick Summary
Seeking a career-building opportunity? The Burger King - Senior Manager/Deputy General Manager - CRM & Loyalty position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.