Job Description
Aristok Technologies is a full-service digital marketing and analytics agency based in Pune, India. We specialize in Google Ads, Meta Ads, programmatic marketing, affiliate marketing, SEO and media analytics. We are a young and ambitious startup, aiming to make a mark in the digital marketing space with our strong capabilities in data and analytics.
Role:
Business Analyst - Digital Marketing
Areas of Responsibility
Develop strategies, oversee and execute initiatives to increase paid media traffic. In this role, you will be responsible for high quality execution of Paid Search activities for some of the leading brands in the country. The position requires familiarity with Search Engine Marketing (SEM) and Meta Ads platforms along with a core set of skills for success, specifically Excel mastery, project and time management, proactive communication, self-drive to learn, written and verbal English skills, and desire to learn and grow within the digital marketing space.
Day-to-day responsibilities include
• Performing keyword research, creative analysis, writing ad copy, developing search traffic estimates, segmenting keywords into campaign structures and aligning them based on business goals, optimizing content, and contributing to the technical consulting needs of our clients’ program
• Carrying out creative and audience analysis. Performing A/B tests on creative and audiences to develop winning strategies.
• Understanding of analytics and reporting tools like Google Analytics, AppsFlyer, Branch etc.
• Responsible for effectively managing various client accounts and budgeting requirements
• General Business tasks will include, but not be limited to: research (industry, client, competitive, etc.); campaign analysis; time/task management; project management; prioritization of activities to meet deadlines
• Perform frequent data manipulation and interpretation exercises, with Excel and proprietary tools; Proficiency in Excel is critical
• Proactive communication and effective time management skills
Qualifications and Experience
• Bachelor's Degree or above in Science or Engineering - significant Mathematics coursework important
• 0-1 year of paid media experience, including search marketing and social media
• Excellent written and spoken English is a MUST
• Possess strong analytical skills for marketing data, as well as innate curiosity and aptitude
• Familiar with enterprise management platforms for such as Google Ads, Meta Ads, Google Analytics, Adobe Analytics, Google DoubleClick Tools would be a plus
• Advanced skills on Excel and PowerPoint
• Google Analytics, Google AdWords, Meta Ads certifications are a plus
The Ideal Candidate : You demonstrate -
• Understanding of Google Ads / Meta Ads
• Google Analytics Individual Qualification
• Webmaster and expertise on MS Office- particularly Excel and Powerpoint
• SEO and other growth hacking skills
• Knowledge of HTML and JavaScript.
• Excellent Oral and Written communication and superb presentation skills
What's on Offer
• Opportunity to work closely with Co-Founders in a trend-setting organization
• Opportunity to grow with the company as part of its early core team
• Work amongst some of the most free thinkers and driven professionals with gumption to think differently, act decisively and operate very professionally
Role:
Business Analyst - Digital Marketing
Areas of Responsibility
Develop strategies, oversee and execute initiatives to increase paid media traffic. In this role, you will be responsible for high quality execution of Paid Search activities for some of the leading brands in the country. The position requires familiarity with Search Engine Marketing (SEM) and Meta Ads platforms along with a core set of skills for success, specifically Excel mastery, project and time management, proactive communication, self-drive to learn, written and verbal English skills, and desire to learn and grow within the digital marketing space.
Day-to-day responsibilities include
• Performing keyword research, creative analysis, writing ad copy, developing search traffic estimates, segmenting keywords into campaign structures and aligning them based on business goals, optimizing content, and contributing to the technical consulting needs of our clients’ program
• Carrying out creative and audience analysis. Performing A/B tests on creative and audiences to develop winning strategies.
• Understanding of analytics and reporting tools like Google Analytics, AppsFlyer, Branch etc.
• Responsible for effectively managing various client accounts and budgeting requirements
• General Business tasks will include, but not be limited to: research (industry, client, competitive, etc.); campaign analysis; time/task management; project management; prioritization of activities to meet deadlines
• Perform frequent data manipulation and interpretation exercises, with Excel and proprietary tools; Proficiency in Excel is critical
• Proactive communication and effective time management skills
Qualifications and Experience
• Bachelor's Degree or above in Science or Engineering - significant Mathematics coursework important
• 0-1 year of paid media experience, including search marketing and social media
• Excellent written and spoken English is a MUST
• Possess strong analytical skills for marketing data, as well as innate curiosity and aptitude
• Familiar with enterprise management platforms for such as Google Ads, Meta Ads, Google Analytics, Adobe Analytics, Google DoubleClick Tools would be a plus
• Advanced skills on Excel and PowerPoint
• Google Analytics, Google AdWords, Meta Ads certifications are a plus
The Ideal Candidate : You demonstrate -
• Understanding of Google Ads / Meta Ads
• Google Analytics Individual Qualification
• Webmaster and expertise on MS Office- particularly Excel and Powerpoint
• SEO and other growth hacking skills
• Knowledge of HTML and JavaScript.
• Excellent Oral and Written communication and superb presentation skills
What's on Offer
• Opportunity to work closely with Co-Founders in a trend-setting organization
• Opportunity to grow with the company as part of its early core team
• Work amongst some of the most free thinkers and driven professionals with gumption to think differently, act decisively and operate very professionally
💡 Quick Summary
Seeking a career-building opportunity? The Business Analyst | Digital Marketing position is now open for candidates interested in the MIS Executive sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in MIS Executive is a plus.