Job Description
The Outbound Business Development Representative (BDR) is responsible for generating new pipeline by proactively engaging target accounts through strategic outbound prospecting.
The role focuses on identifying and engaging high-value prospects across priority industries and accounts, using personalised outreach to create new opportunities for the sales team.
Working closely with Sales, Marketing (particularly ABM & Field Marketing Manager), the Outbound BDR executes account-based outreach strategies aligned to priority target accounts and vertical markets.
This role plays a critical part in supporting the company’s new logo acquisition and market expansion strategy within a defined territory (e.g. specific industries and line size businesses in Australia, New Zealand, Singapore).
Outbound Prospecting
Generate new sales opportunities through proactive outreach including:
Cold calling
Personalised email outreach
LinkedIn prospecting
Social engagement
Identify and engage key decision-makers within target accounts.
Build, nurture and maintain a strong pipeline of qualified prospects.
Account-Based Outreach
Execute structured account-based prospecting programs aligned with target account lists.
Collaborate with ABM & Field Marketing Manager and Sales to prioritise accounts based on:
Industry focus
Ideal Customer Profile
Market expansion opportunities
Intent signals indicating buying readiness or engagement
Develop personalised outreach strategies tailored to each target account.
Meeting Generation
Secure qualified meetings between prospects and the sales team.
Ensure meetings are well-qualified and aligned with agreed ICP.
Prepare Account Executives with relevant context on each opportunity.
Market & Account Intelligence
Research accounts to identify potential business needs, challenges, and opportunities.
Stay informed about industry trends and regulatory developments affecting workplace safety and compliance.
Use insights to improve prospect conversations and outreach messaging.
Collaboration with ABM & Field Programs
Partner with Marketing on:
ABM campaigns
Event follow-up
Webinar engagement
Engage target accounts around marketing initiatives to drive meeting generation.
Leverage marketing insights and intent signals to prioritise outreach.
Performance & Reporting
Maintain accurate prospect and activity records within Salesforce and sales engagement platforms.
Track performance across key metrics including:
Activity levels
Meetings booked
Opportunities generated
Pipeline value created
Continuously test and optimise outreach approaches.
Success in This Role Looks Like
Consistent generation of new opportunities from target accounts, measured through account penetration and conversion.
Strong pipeline contribution through outbound prospecting, with consistent achievement of monthly meeting and opportunity targets.
Effective collaboration with Marketing on ABM and field initiatives, with strong feedback loop to maximise campaign impact.
High-quality activity output that drives meetings and qualified opportunities. Meet benchmark of activity > Opportunity of 3% (Activity>MB 10%, MB>Opp 30%).
Requirements
1–3 years experience in sales development, business development, or outbound prospecting.
Proven ability to generate meetings through proactive outreach.
Experience in B2B SaaS or technology environments preferred, preferably selling or prospecting into mid-market or enterprise organisations.
Strong communication and storytelling skills.
Ability to conduct research and personalise outreach, and confidently engage prospects at multiple levels within an organisation.
Highly resilient and self-motivated with a results-driven mindset.
Experience with Salesforce, HubSpot, or similar CRM systems, as well as Sales Engagement tools such as Outreach, Salesloft.
Benefits
Access to a confidential and free EAP Service (Employee Assistance Program)
Birthday Bonus Day – A day of paid leave for your birthday!
Access to FlareHR Employee Benefits & Discounts, including Novated Leasing
Tuition Reimbursement – We are constantly looking to foster development and growth which is why we support eligible employees with education expenses.
Volunteer Leave – We believe in giving back and supporting activities that serve the community which is why our employee’s are entitled to 16 hours of volunteer leave per year to support causes that align with our mission ‘Connection Workplace Safety, Compliance and Employee Development’
Free Skin Checks & Flu Vaccines
A flexible and hybrid working environment - with free Coffee and Snacks in the office!
Office Lunch provided monthly
A collaborative and supportive team-based environment
The role focuses on identifying and engaging high-value prospects across priority industries and accounts, using personalised outreach to create new opportunities for the sales team.
Working closely with Sales, Marketing (particularly ABM & Field Marketing Manager), the Outbound BDR executes account-based outreach strategies aligned to priority target accounts and vertical markets.
This role plays a critical part in supporting the company’s new logo acquisition and market expansion strategy within a defined territory (e.g. specific industries and line size businesses in Australia, New Zealand, Singapore).
Outbound Prospecting
Generate new sales opportunities through proactive outreach including:
Cold calling
Personalised email outreach
LinkedIn prospecting
Social engagement
Identify and engage key decision-makers within target accounts.
Build, nurture and maintain a strong pipeline of qualified prospects.
Account-Based Outreach
Execute structured account-based prospecting programs aligned with target account lists.
Collaborate with ABM & Field Marketing Manager and Sales to prioritise accounts based on:
Industry focus
Ideal Customer Profile
Market expansion opportunities
Intent signals indicating buying readiness or engagement
Develop personalised outreach strategies tailored to each target account.
Meeting Generation
Secure qualified meetings between prospects and the sales team.
Ensure meetings are well-qualified and aligned with agreed ICP.
Prepare Account Executives with relevant context on each opportunity.
Market & Account Intelligence
Research accounts to identify potential business needs, challenges, and opportunities.
Stay informed about industry trends and regulatory developments affecting workplace safety and compliance.
Use insights to improve prospect conversations and outreach messaging.
Collaboration with ABM & Field Programs
Partner with Marketing on:
ABM campaigns
Event follow-up
Webinar engagement
Engage target accounts around marketing initiatives to drive meeting generation.
Leverage marketing insights and intent signals to prioritise outreach.
Performance & Reporting
Maintain accurate prospect and activity records within Salesforce and sales engagement platforms.
Track performance across key metrics including:
Activity levels
Meetings booked
Opportunities generated
Pipeline value created
Continuously test and optimise outreach approaches.
Success in This Role Looks Like
Consistent generation of new opportunities from target accounts, measured through account penetration and conversion.
Strong pipeline contribution through outbound prospecting, with consistent achievement of monthly meeting and opportunity targets.
Effective collaboration with Marketing on ABM and field initiatives, with strong feedback loop to maximise campaign impact.
High-quality activity output that drives meetings and qualified opportunities. Meet benchmark of activity > Opportunity of 3% (Activity>MB 10%, MB>Opp 30%).
Requirements
1–3 years experience in sales development, business development, or outbound prospecting.
Proven ability to generate meetings through proactive outreach.
Experience in B2B SaaS or technology environments preferred, preferably selling or prospecting into mid-market or enterprise organisations.
Strong communication and storytelling skills.
Ability to conduct research and personalise outreach, and confidently engage prospects at multiple levels within an organisation.
Highly resilient and self-motivated with a results-driven mindset.
Experience with Salesforce, HubSpot, or similar CRM systems, as well as Sales Engagement tools such as Outreach, Salesloft.
Benefits
Access to a confidential and free EAP Service (Employee Assistance Program)
Birthday Bonus Day – A day of paid leave for your birthday!
Access to FlareHR Employee Benefits & Discounts, including Novated Leasing
Tuition Reimbursement – We are constantly looking to foster development and growth which is why we support eligible employees with education expenses.
Volunteer Leave – We believe in giving back and supporting activities that serve the community which is why our employee’s are entitled to 16 hours of volunteer leave per year to support causes that align with our mission ‘Connection Workplace Safety, Compliance and Employee Development’
Free Skin Checks & Flu Vaccines
A flexible and hybrid working environment - with free Coffee and Snacks in the office!
Office Lunch provided monthly
A collaborative and supportive team-based environment
💡 Quick Summary
Seeking a career-building opportunity? The Business Development Representative (Outbound) position is now open for candidates interested in the Back Office Jobs sector. This role in Sydney offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Back Office Jobs is a plus.