Job Description
Job Purpose
Is comfortable in running cross-channel campaigns using market leading technologies such as Salesforce Marketing Cloud, Adobe Experience cloud; Shall be able to derive business value out of data analytics , adobe analytics or near analytics ; the campaign manager should have through experience of digital marketing , product, business process , digital sales journey , segmentation & ; Shall be able to track KPIs for personalized marketing journeys across channels; the individual should have working knowledge of marketing tools such as Salesforce Marketing Cloud , Adobe Experience Manager, Adobe Target; the executive to bring cross-channel knowledge of technology and marketing; Should have excellent presentation skills and creativity to design new digital campaigns;
Roles & Responsibilities
• Manage digital marketing objectives for asset & cross sell portfolio, working with Agile Campaign Teams to drive growth, responsible for lead generation and business outcomes such as revenues and profits
• Drive analytics and data science to ensure delivery of asset product specific digital campaign goals, relevance to customers
• Define audiences/segments based on analytics to deliver personalized offers, content and conversations
• Manage a team with campaign manager ( MarTech) to deliver the campaigns
• Create, maintain, and conduct KPIs reporting across multiple platforms & extract key insights for future digital campaign development and go-to-market strategies
• Monitor campaign performance regularly and take calls modifying digital marketing journeys; share performance reports periodically with the Business Head , CMO & personalization head.
• Liaise with the Key Account Manager, product teams & clients to understand digital sales & marketing requirements
• Coordinate & operationalize cross-channel personalized digital journeys leveraging the organization's marketing stack and schedule/trigger journeys in a time-bound fashion
• Leverage digital analytics & segment analysis for gaps & improvements.
• Monitor journeys for relevance; alert manager if any journey falls below a relevance threshold
• Ensure compliance with the organization's communication rules and policies
• Good knowledge of independently configuring marketing tools for execution; experience with customizations
• Creating portfolio wise dashboards for campaign metrics on customer response
• Participate & add value in new product design , market launch & digital journeys
• Keen to learn new digital tech & marketing stacks
• Able to recommend short and long term strategy for better results.
Secondary Responsibilities
List the deliverables other than primary, but essential for the role
• Expert in MS EXCEL/PowerPoint /MS Office Suite
• High Learning curve
• Shall be able to manage outsourced vendors for campaign orchestration.
• Improve Customer engagement & process
• Understand & plan execution with stakeholders
• Knowledge to handle both existing & new customer marketing strategy
• Comfortable to work in Agile team with incremental RoI strategy
• Basic knowledge of Data Analytics & Statistics (From marketing perspective)
Location- Mumbai BKC
Experience : 2 - 12+ Years
Qualification:
• Graduate- B.E/ B.Tech
• Post Graduate- MBA
Is comfortable in running cross-channel campaigns using market leading technologies such as Salesforce Marketing Cloud, Adobe Experience cloud; Shall be able to derive business value out of data analytics , adobe analytics or near analytics ; the campaign manager should have through experience of digital marketing , product, business process , digital sales journey , segmentation & ; Shall be able to track KPIs for personalized marketing journeys across channels; the individual should have working knowledge of marketing tools such as Salesforce Marketing Cloud , Adobe Experience Manager, Adobe Target; the executive to bring cross-channel knowledge of technology and marketing; Should have excellent presentation skills and creativity to design new digital campaigns;
Roles & Responsibilities
• Manage digital marketing objectives for asset & cross sell portfolio, working with Agile Campaign Teams to drive growth, responsible for lead generation and business outcomes such as revenues and profits
• Drive analytics and data science to ensure delivery of asset product specific digital campaign goals, relevance to customers
• Define audiences/segments based on analytics to deliver personalized offers, content and conversations
• Manage a team with campaign manager ( MarTech) to deliver the campaigns
• Create, maintain, and conduct KPIs reporting across multiple platforms & extract key insights for future digital campaign development and go-to-market strategies
• Monitor campaign performance regularly and take calls modifying digital marketing journeys; share performance reports periodically with the Business Head , CMO & personalization head.
• Liaise with the Key Account Manager, product teams & clients to understand digital sales & marketing requirements
• Coordinate & operationalize cross-channel personalized digital journeys leveraging the organization's marketing stack and schedule/trigger journeys in a time-bound fashion
• Leverage digital analytics & segment analysis for gaps & improvements.
• Monitor journeys for relevance; alert manager if any journey falls below a relevance threshold
• Ensure compliance with the organization's communication rules and policies
• Good knowledge of independently configuring marketing tools for execution; experience with customizations
• Creating portfolio wise dashboards for campaign metrics on customer response
• Participate & add value in new product design , market launch & digital journeys
• Keen to learn new digital tech & marketing stacks
• Able to recommend short and long term strategy for better results.
Secondary Responsibilities
List the deliverables other than primary, but essential for the role
• Expert in MS EXCEL/PowerPoint /MS Office Suite
• High Learning curve
• Shall be able to manage outsourced vendors for campaign orchestration.
• Improve Customer engagement & process
• Understand & plan execution with stakeholders
• Knowledge to handle both existing & new customer marketing strategy
• Comfortable to work in Agile team with incremental RoI strategy
• Basic knowledge of Data Analytics & Statistics (From marketing perspective)
Location- Mumbai BKC
Experience : 2 - 12+ Years
Qualification:
• Graduate- B.E/ B.Tech
• Post Graduate- MBA
💡 Quick Summary
Seeking a career-building opportunity? The Campaign Manager position is now open for candidates interested in the Bank Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Bank Jobs is a plus.