Job description
The Category Lead role is to drive global strategic marketing activities - this includes shaping Category strategies, brand Equity, global product innovation and marketing programs, together with country leaders and/or functional partners. Key influencing and decision-making role with markets, partnering on marketing strategies, priorities and investments – in order to enable them to deliver on key marketing plans, innovation and sales targets. She/He will also be responsible for pipeline (ideation/qualification) and lead the decision-making process to get company support. Key Responsibilities- Develop global strategic roadmap, annual brand plans and engage to get commitment from the markets Generate & deliver a strong global product innovation pipeline in collaboration with Functional partners Develop with/for markets innovative marketing programs and execution assets Collaborate with top priority markets to define annual marketing plans. Manage Brand Equity communication, work with Digital leader & agencies to develop communication models Qualify consumer marketing plan for new product launches, new acquisitions and licenses. Manage Direct-to-Consumer and Digital activities Run global Marketing Research programs to (1) gather Consumer insights and qualify launch programs – related to product initiatives, and (2) understand consumers trends/needs/habits and market dynamics Learn the top markets specificities to provide targeted strategic and execution guidance & coaching to local marketing teams Leads, influences and approves local marketing strategies, plans and budgets with planned global priorities. Operation accountabilities by developing brand strategic plans, closely monitor and deliver on Net Sales & market share trends and optimize marketing budget allocation Measure Category KPI's and activate appropriate plans to meet targets Responsible for pipeline (ideation/qualification) and lead the decision making process to get company support Requirements- University Degree in Marketing, Marketing focus or equivalent / MBA in Business Administration Preferred 15+years of OTC, consumer health, FMCG industry including 10+ years in Consumer Health"/ Solid experience in NRT category Preferred Min 5 years as senior leader in International (regional/global) Marketing Proven strategic thinking fed by solid creativity – needs to form a vision and strategy for his/her product Category, then define and deliver a precise roadmap of key activities/programs Self-starter and self-driven Good understanding of Regulatory/Medical aspects of OTC/Med devices in Eur/NoAm/Aus High agility level acting with speed - has courage to take appropriate risks. Strong creativity – thinks out of the box – creates solutions even if challenging. Can easily navigate in ambiguous environment and intensely relies on intuition to drive ideas – can effectively bring strong rational to intuition. Externally focused - driven by adding value to consumers and customers.