Urgent hiring for Chief Marketing Officer with 15 yrs of experience handling 360 marketing to work with a reputed Retail brand

Responsibilities

Responsible for all aspects of marketing, including business support, retail branding, corporate branding, digital asset creation & management

Needs to participate in the overall business strategy and direction of the organization,in partnership with the CEO and the rest of the leadership team

Ownership of all marketing initiatives, such as strategy, campaign execution, lead generation, RoI management, using the most judicious media elements across all relevant media formats,including ATL, BTL, Online, Social Media, etc.

Joint-ownership of omni-channel retail experience across all formats, such as physical retail and e-commerce, in partnership with the retail business lead and active guidance from the brand managers of the various principles.

This would also involve store selection and launch planning, promotion planning, and traffic generation initiatives.

Joint-ownership with the B2B business head, for lead generation and relationship management for

all enterprise business Market and competition tracking

Responsible for the marketing budgets, from planning through till RoI management, including tracking and reporting rhythm,includingall external marketing vendor relationship

Perception management across key stakeholders through a mix of traditional media relations and social media exposure, such as a ‘preferred partner’ among potential brand partnerships, a‘thought leader’ among retail industry peers, and an ‘aspirational employer’ for prospective employees

INDUSTRY : Retail & Ecommerce

Qualifications: MBA in Marketing management will be preferred