Job Description
Chief Marketing Officer
The Chief Marketing Officer will have the following key job accountabilities :
Brand Strategy & Implementation :
• Define and enhance the brand essence and brand framework for the company
• Create and implement the brand strategy into larger brand plans.
• Plan and execute brand communications and media actions offline and online
• Internal brand marketing (make the brand come alive)
Marketing & Demand Generation :
• Drive Awareness & Brand Consideration for the hospital
• Create customer segmentation strategy
• Build and grow the super specialties through effective marketing and positioning
• Track and report ROI and digital marketing metrics of all marketing channels/campaign including referral, social media, international, direct, BTL efforts etc
• Keep the abreast of emerging trends in the marketing /digital marketing space, and business opportunities along with insights to drive business growth
• Generate Customer analytics and insights to shape actions across channels and products
Communication & PR :
• Build an effective and sharp communication design framework including the brand guidelines and campaigns for digital and offline communication and PR
• Manage digital agency selection and relationships with partners
• Develop and implement marketing collaterals sales, patient experience and education
• Lead Internal communication and corporate communication
• Develop and manage media relationships
• People Management & Cross Functional Leadership
• Lead and manage sales, marketing, and brand team,
• Oversee team recruitment, development, and engagement build an effective new age marketing organization
• Keep abreast of and communicate consumer dynamics, emerging industry trends and developments
The Chief Marketing Officer will have the following key job accountabilities :
Brand Strategy & Implementation :
• Define and enhance the brand essence and brand framework for the company
• Create and implement the brand strategy into larger brand plans.
• Plan and execute brand communications and media actions offline and online
• Internal brand marketing (make the brand come alive)
Marketing & Demand Generation :
• Drive Awareness & Brand Consideration for the hospital
• Create customer segmentation strategy
• Build and grow the super specialties through effective marketing and positioning
• Track and report ROI and digital marketing metrics of all marketing channels/campaign including referral, social media, international, direct, BTL efforts etc
• Keep the abreast of emerging trends in the marketing /digital marketing space, and business opportunities along with insights to drive business growth
• Generate Customer analytics and insights to shape actions across channels and products
Communication & PR :
• Build an effective and sharp communication design framework including the brand guidelines and campaigns for digital and offline communication and PR
• Manage digital agency selection and relationships with partners
• Develop and implement marketing collaterals sales, patient experience and education
• Lead Internal communication and corporate communication
• Develop and manage media relationships
• People Management & Cross Functional Leadership
• Lead and manage sales, marketing, and brand team,
• Oversee team recruitment, development, and engagement build an effective new age marketing organization
• Keep abreast of and communicate consumer dynamics, emerging industry trends and developments
💡 Quick Summary
Seeking a career-building opportunity? The Chief Marketing Officer|Head at Iimjobs position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Ahmedabad offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
