Job description
Chief of Creative, Brand Strategy (Apparel)

Overview

Our client is a market leading fashion apparel organisation who are actively seeking a dynamic and strategic Chief of Creative, Brand Strategy to lead and enhance the brand positioning across multiple apparel brands. This role is ideal for a creative leader with a strong foundation in brand development and a passion for fashion, particularly in connecting with diverse markets, and also elevating the overall brand image over the medium to long term.

Key Responsibilities
• Creative Leadership: Develop and implement innovative creative strategies for our apparel brands to enhance market presence and drive growth.
• Market Analysis: Conduct market research to identify fashion trends, customer needs, and competitive landscapes, focusing on expatriate demographics.
• Creative Direction: Oversee the creative development of marketing materials and campaigns, ensuring alignment with brand identity and resonance with target audiences.
• Cross-Functional Collaboration: Collaborate with product development, merchandising, and sales teams to ensure brand consistency and alignment with business objectives.
• Brand Development: Maintain brand guidelines that reflect the core values and mission of each apparel line, ensuring cohesive brand identity across all platforms.
• Performance Metrics: Track key performance indicators (KPIs) to assess brand health and the effectiveness of creative strategies, making adjustments as needed.
• Stakeholder Engagement: Build relationships with internal and external stakeholders, including designers, influencers, and partners, to promote brand initiatives.
• Innovation: Drive innovative brand experiences and campaigns that engage target audiences and differentiate apparel products in the marketplace.
• Creative Problem-Solving: Use creative thinking to address challenges and develop unique solutions that enhance brand visibility and engagement.

Qualifications
• Experience: Minimum of 20 years in creative brand strategy or related fields within the apparel industry, with a focus on diverse international markets
• Education: Bachelor's degree in Fashion, Creative Arts, Business Administration, or a related field; MBA preferred.
• Creative Background: Extensive experience in creative roles, such as fashion design, copywriting, or advertising, with a strong portfolio showcasing innovative campaigns in the apparel sector.
• Leadership: Capability of leading an international team to reach expediential goals set by the company
• Skills:
• Strong analytical and strategic thinking abilities.
• Excellent communication and interpersonal skills.
• Proven leadership capabilities with a collaborative approach.
• Location: Based in Hong Kong or Shenzhen (China)
• Package: USD 200k - 350K p.a. + benefits

Why Join Us?

This is an exciting opportunity to shape the future of multiple apparel brands within a dynamic and diverse environment. If you are passionate about creative brand strategy in the fashion industry, we would love to hear from you. Expatriates are welcome to apply along with their creative portfolio of work.