Clubhouse Community Lead

Rapha is a brand built upon rich and thoughtful experiences. Our approach to building relationships through riding allows Rapha to interact with our customers in a way that is both meaningful and authentic. Our passion and respect for the sport comes through most clearly when we are creating interactions that matter.

We are unique in our ambitions to get more people on their bike to ‘Ride With Us’; we have been progressive in our approach to this through Clubhouses, the Rapha Cycling Club, our global events series such as Rapha Prestiges, Rapha Nocturnes and numerous Rapha challenges.

As the business grows, we have the ambition to continue building ever-closer, meaningful relationships with our customers, but also build more autonomy in the regions to make sure we are as locally relevant as possible.

The Sydney Clubhouse Community Lead, based in the Sydney Clubhouse, will support management in executing local activations and events, liaising with Regional and Global Marketing, RCC and Retail teams.

THE ROLE
Key Responsibilities:

Ensure all Clubhouse Rides and events are executed to the highest standard
Be the face of the Clubhouse community delivering the ultimate Rapha experience from hospitality to service and events
Develop strong relationships with International and domestic customers
Be the ‘go-to’ person for all rides and events from the Clubhouse. This covers 1:1, phone and email comms
Be the ‘go-to’ person for all local opportunities to grow Rapha’s reach and brand awareness
Grow the local benefits for RCC members within your metro
Grow the local Instagram following with regular and relevant content
Be organised and plan ahead for rides. Ensure comms to members and customers is delivered in good time to drive peak attendance and engagement
Support Clubhouse Management with events planning / coordination / production across the Clubhouse
Engage the Clubhouse team and ensure they are aware of and invested in the community riding and events calendar
Maintain the RCC bike fleet to the highest industry standards working with local maintenance partners
Working alongside the Regional Marketing Team, contribute to local insights and first hand customer/member feedback.
Maintain a network of trusted Ride Leaders, who are aligned to our values and passionate about Rapha’s mission
Deliver Rapha 101 - Skill Sessions designed to build confidence up to bunch riding in a safe, inclusive environment
THE CANDIDATE

The ideal Clubhouse Assistant will have the following skills and qualities:

Approx 2yrs experience in a Rapha Clubhouse or similar luxury retail or sporting club environment
Is highly organised and loves to work in collaboration to execute special events that can be “only Rapha”
Loves and appreciate the sport of cycling
Has excellent planning skills
Proactive, dynamic interpersonal style
An ability to operate effectively at all levels with both internal and external stakeholders
Resourceful, but knows when to ask for help
Can be the face of the Rapha brand, projecting the values of the brand in all interactions
Comfortable with working in-line with the Clubhouse roster, including evenings and weekends where necessary
Photography skills a plus
Working at Rapha

We are continuously looking into ways to invest in our employees and build a better working culture and environment. Here are just some of the internal benefits we offer:

Monthly social events and social away days
We offer all our employees a 50% apparel discount and a discount for family and friends
An annual clothing allowance
Free membership to the Rapha Cycling Club
Enhanced Parental Leave
Preferential Pricing across a number of industry partners