Job Description
Full job description
We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.
Edelman is looking for an innovative and agile Connections Strategy Director to join our team and help us make the kinds of ideas that the internet loves. As a Connections Strategy Director, you will work to bring structure and clarity to creative ideas, designing the campaign infrastructure, content and channel mechanics required to bring campaign ideas to life. You are comfortable using data to underpin and inform your recommendations, a digital connoisseur fluent in both traditional and emerging channels and connected to culture – from trends to influencers to social memes, you know how to add fuel to an idea to help it catch fire.
We know you’re thinking, “isn’t Edelman a PR company?” Sure, public relations is part of who we are, but in recent years we’ve grown our surrounding departments and evolved into a next generation kind of agency that sits at the intersection of public relations and advertising.
In this role, you will work collaboratively with brand strategists, creatives, paid media, influencer teams and analytics experts to build meaningful connections with target audiences and compel them to act. This requires fluency within critical areas including:
Audience Research & Understanding: Using research & analytics tools & processes to understand media preferences, channel behaviors and interests, shopping & purchase triggers, etc.
Communication & Campaign Strategy Development: Identifying communication obstacles and opportunities, campaign architecture & ecosystem mapping, messaging frameworks and user journeys.
Channel, Content & Editorial Strategy: Defining the roles of channels & interoperability, content strategy (themes, priorities & styles/formats), campaign/messaging cadence, and executional brief development by channel (especially mapping to paid media plans).
Your work applies strategic rigor to the implementation of ideas, moving away from collections of tactics to connected campaigns, generating content that builds trust with audiences and fuels growth for brands
Responsibilities May Include, But Are Not Limited To:
Articulate insights gleaned from cultural trends and consumer behavior, artfully organizing information from observations to strategic implications and recommendations
Develop digital creative briefs that inspire clients and creative teams alike to come up with idea development and implementation
Build strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audience
Build campaign and/or user journey to inform high-order campaign ecosystem, phasing & channel needs
Works directly with clients, gaining their trust, and inspiring them to take the right risks so they may become known for digital & social 'firsts' that wow their consumers and audiences, while ensuring their professional success
Work collaboratively with creative, analytics, paid and influencer teams to shape/customize creative executions based on platform knowledge and program goals
Stay current on users, interactive trends, best practices, and digital experiences with an eye towards agency’s client base/portfolio
Proactively identify new opportunities for client growth, and enforce processes and best practices across all engagements
Develops well thought-out research plans (or informs research methods), identifying the right mix of primary and secondary, using cost and time-effective tools and trusted partners
Partner with the measurement and analytics team to determine measures of success and synthesize findings to clear, actionable insights
Basic Qualifications:
Minimum 6 years of experience in social, communications strategy, connections planning or other relevant capacity
Bachelor's degree or equivalent work experience required
Preferred Qualifications:
Strong social platform understanding & fluency of content best practices (existing & emerging)
A passion for the intersection of culture and digital behavior
Ability to leverage research & data to inform recommendations (channel, messaging, content, etc.)
Experience building strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audience, as well as building campaign and/or user journeys to inform high-order campaign ecosystem, phasing & channel needs.
Knowledge of or previous experience working with/in paid media space a plus
Excellent communication & presentation skills
Intermediate experience with research tools such as MRI, GWI, Comscore, Brandwatch/listening, etc.
Ability to manage multiple tasks concurrently in a deadline-driven process
Strong self-motivated and self-starting personality Understanding of earned media and ideas that generate headlines; experience working on campaigns that generate headlines
Proven experience in delivering effective campaign plans for large, well-known brands
Experience working collaboratively across partner agencies
$86,000 - $138,000 a year
#L1-PP1
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.
We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.
Edelman is looking for an innovative and agile Connections Strategy Director to join our team and help us make the kinds of ideas that the internet loves. As a Connections Strategy Director, you will work to bring structure and clarity to creative ideas, designing the campaign infrastructure, content and channel mechanics required to bring campaign ideas to life. You are comfortable using data to underpin and inform your recommendations, a digital connoisseur fluent in both traditional and emerging channels and connected to culture – from trends to influencers to social memes, you know how to add fuel to an idea to help it catch fire.
We know you’re thinking, “isn’t Edelman a PR company?” Sure, public relations is part of who we are, but in recent years we’ve grown our surrounding departments and evolved into a next generation kind of agency that sits at the intersection of public relations and advertising.
In this role, you will work collaboratively with brand strategists, creatives, paid media, influencer teams and analytics experts to build meaningful connections with target audiences and compel them to act. This requires fluency within critical areas including:
Audience Research & Understanding: Using research & analytics tools & processes to understand media preferences, channel behaviors and interests, shopping & purchase triggers, etc.
Communication & Campaign Strategy Development: Identifying communication obstacles and opportunities, campaign architecture & ecosystem mapping, messaging frameworks and user journeys.
Channel, Content & Editorial Strategy: Defining the roles of channels & interoperability, content strategy (themes, priorities & styles/formats), campaign/messaging cadence, and executional brief development by channel (especially mapping to paid media plans).
Your work applies strategic rigor to the implementation of ideas, moving away from collections of tactics to connected campaigns, generating content that builds trust with audiences and fuels growth for brands
Responsibilities May Include, But Are Not Limited To:
Articulate insights gleaned from cultural trends and consumer behavior, artfully organizing information from observations to strategic implications and recommendations
Develop digital creative briefs that inspire clients and creative teams alike to come up with idea development and implementation
Build strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audience
Build campaign and/or user journey to inform high-order campaign ecosystem, phasing & channel needs
Works directly with clients, gaining their trust, and inspiring them to take the right risks so they may become known for digital & social 'firsts' that wow their consumers and audiences, while ensuring their professional success
Work collaboratively with creative, analytics, paid and influencer teams to shape/customize creative executions based on platform knowledge and program goals
Stay current on users, interactive trends, best practices, and digital experiences with an eye towards agency’s client base/portfolio
Proactively identify new opportunities for client growth, and enforce processes and best practices across all engagements
Develops well thought-out research plans (or informs research methods), identifying the right mix of primary and secondary, using cost and time-effective tools and trusted partners
Partner with the measurement and analytics team to determine measures of success and synthesize findings to clear, actionable insights
Basic Qualifications:
Minimum 6 years of experience in social, communications strategy, connections planning or other relevant capacity
Bachelor's degree or equivalent work experience required
Preferred Qualifications:
Strong social platform understanding & fluency of content best practices (existing & emerging)
A passion for the intersection of culture and digital behavior
Ability to leverage research & data to inform recommendations (channel, messaging, content, etc.)
Experience building strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audience, as well as building campaign and/or user journeys to inform high-order campaign ecosystem, phasing & channel needs.
Knowledge of or previous experience working with/in paid media space a plus
Excellent communication & presentation skills
Intermediate experience with research tools such as MRI, GWI, Comscore, Brandwatch/listening, etc.
Ability to manage multiple tasks concurrently in a deadline-driven process
Strong self-motivated and self-starting personality Understanding of earned media and ideas that generate headlines; experience working on campaigns that generate headlines
Proven experience in delivering effective campaign plans for large, well-known brands
Experience working collaboratively across partner agencies
$86,000 - $138,000 a year
#L1-PP1
An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.
DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.
💡 Quick Summary
Seeking a career-building opportunity? The Connections Strategy Director position is now open for candidates interested in the Helper Jobs sector. This role in New York offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Helper Jobs is a plus.
