Job Description
As part of the Origin Retail Marketing team, this position leads the development of customer content across our core digital platforms, including the Origin app and website.
Reporting into our Content Design Principal, this position will be accountable for continuously improving and uplifting the digital experiences that we deliver to our customers. Your initial focus will be on Help and Service journeys, and refining this content to make it more accessible, more helpful and more impactful.
Working closely with the Customer Lifecycle team, you'll feed into the existing customer lifecycle management and overall customer communications strategy, with a focus on digital self-serve journeys.
Key responsibilities
Oversee production of compelling and distinct content and communications for our customers, staff and stakeholders
Drive Customer Happiness and digital deflection results with content strategy, creation and execution.
Bring new products and services to market, including things like chatbots and new digital products, to drive digital adoption.
Take ownership (alongside other senior marketing leaders) of Origin brand guidelines and brand voice and act as one of the key Brand Guardians to ensure our Brand voice is applied consistently across all touchpoints and executions.
Apply customer centric and design thinking, including using analytics and testing, to optimise content that drives customer acquisition and retention.
Alongside Content leadership and Platform Team, manage the Help and Support CMS platform governance and optimisation to ensure compliance with design system standards across the website.
What will you bring?
Extensive experience in dedicated content design roles, with experience mentoring others
Fluency and high competency with WordPress.
A tertiary qualification or industry experience in marketing, design, communications or similar
Experience in a UX / CX environment using design-centered thinking.
Reporting into our Content Design Principal, this position will be accountable for continuously improving and uplifting the digital experiences that we deliver to our customers. Your initial focus will be on Help and Service journeys, and refining this content to make it more accessible, more helpful and more impactful.
Working closely with the Customer Lifecycle team, you'll feed into the existing customer lifecycle management and overall customer communications strategy, with a focus on digital self-serve journeys.
Key responsibilities
Oversee production of compelling and distinct content and communications for our customers, staff and stakeholders
Drive Customer Happiness and digital deflection results with content strategy, creation and execution.
Bring new products and services to market, including things like chatbots and new digital products, to drive digital adoption.
Take ownership (alongside other senior marketing leaders) of Origin brand guidelines and brand voice and act as one of the key Brand Guardians to ensure our Brand voice is applied consistently across all touchpoints and executions.
Apply customer centric and design thinking, including using analytics and testing, to optimise content that drives customer acquisition and retention.
Alongside Content leadership and Platform Team, manage the Help and Support CMS platform governance and optimisation to ensure compliance with design system standards across the website.
What will you bring?
Extensive experience in dedicated content design roles, with experience mentoring others
Fluency and high competency with WordPress.
A tertiary qualification or industry experience in marketing, design, communications or similar
Experience in a UX / CX environment using design-centered thinking.
💡 Quick Summary
Seeking a career-building opportunity? The Content Designer | Help Support position is now open for candidates interested in the Content Writer Jobs sector. This role in Melbourne offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Content Writer Jobs is a plus.