Job Description
Managing the annual content programme and responsible for developing, creating, improving and maintaining content to achieve our business goals
• Conduct user tests to gauge content effectiveness. Gathering data and make recommendations based on those results
• Conceptualize content topics and format across the digital assets which users are interested in and come up with new & engaging content
• Collaborate with designers, product marketing, and external influencers to produce relevant content that meets the needs of key stakeholders and customers
• Deliver compelling content around related business topics that drive internal and external engagement - resulting in leads, subscribers, awareness, and/or other important metrics
• Optimize all content for SEO to better reach; measure and improve content programs. Track analytics to understand content performance, efficacy in engaging readers/customers.
• Work with various content agencies to drive content ideation & creation; QC of content before release
• Produce engaging and high-quality written content such as blogs, white papers, infographics, and work on creating a periodical newsletter digest for the content
• Conduct user tests to gauge content effectiveness. Gathering data and make recommendations based on those results
• Conceptualize content topics and format across the digital assets which users are interested in and come up with new & engaging content
• Collaborate with designers, product marketing, and external influencers to produce relevant content that meets the needs of key stakeholders and customers
• Deliver compelling content around related business topics that drive internal and external engagement - resulting in leads, subscribers, awareness, and/or other important metrics
• Optimize all content for SEO to better reach; measure and improve content programs. Track analytics to understand content performance, efficacy in engaging readers/customers.
• Work with various content agencies to drive content ideation & creation; QC of content before release
• Produce engaging and high-quality written content such as blogs, white papers, infographics, and work on creating a periodical newsletter digest for the content
💡 Quick Summary
Seeking a career-building opportunity? The Content Manager position is now open for candidates interested in the Bank Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Bank Jobs is a plus.
