Full–time
Industry : IT, Lucknow, Software/ web developer

Experience : 0 to 5 Years

Location : Lucknow

No of Posts : 15

Description

Job Description:

As a Content Manager, your primary responsibility will be to oversee the planning, creation, and distribution of content across various digital platforms. You will play a crucial role in developing and implementing content strategies to engage the target audience and drive brand awareness and customer engagement. Your duties will involve coordinating with cross-functional teams, including writers, designers, marketers, and developers, to ensure the delivery of high-quality content that aligns with the company’s goals and brand guidelines.

Responsibilities:
• Content Strategy: Develop and execute content strategies that align with the company’s objectives, target audience, and brand voice. Conduct research to identify content trends and best practices, and use this knowledge to drive content creation and distribution plans.
• Content Creation: Create engaging and relevant content across various channels, such as website pages, blog posts, social media, newsletters, videos, and infographics. Ensure the content is optimized for search engines (SEO) and adheres to brand guidelines and style standards.
• Content Management: Manage the content lifecycle, including content planning, production, editing, and publishing. Collaborate with internal and external stakeholders to gather information, conduct interviews, and gather feedback to create accurate and compelling content.
• Team Coordination: Collaborate with writers, designers, marketers, and other team members to plan and execute content projects. Provide guidance and feedback to ensure content quality, consistency, and alignment with the company’s messaging and goals.
• Performance Analysis: Track and analyze content performance metrics, such as website traffic, engagement rates, conversion rates, and social media metrics. Use data insights to optimize content strategies and improve audience engagement and reach.
• Content Distribution: Develop and implement a distribution plan to effectively promote content across relevant channels, including social media platforms, email campaigns, and third-party platforms. Stay up-to-date with content distribution trends and explore new opportunities to reach the target audience.
• Content Calendar Management: Maintain a content calendar to organize and schedule content creation, publication, and promotion. Ensure deadlines are met, and content is delivered in a timely manner.
• Brand Management: Ensure all content is consistent with the company’s brand identity, voice, and messaging. Uphold brand guidelines and contribute to evolving the brand’s tone and style.
• Industry and Competitor Analysis: Stay informed about industry trends, market dynamics, and competitors’ content strategies. Identify opportunities for differentiation and make recommendations for content improvements based on industry best practices.

Qualifications:
• Bachelor’s degree in marketing, communications, journalism, or a related field.
• Proven experience in content management, content creation, or a similar role.
• Excellent written and verbal communication skills, with exceptional attention to detail.
• Strong understanding of content marketing principles and best practices.
• Proficiency in using content management systems (CMS) and social media management tools.
• Familiarity with SEO techniques and keyword research.
• Ability to analyze data and derive actionable insights.
• Creative mindset with the ability to think strategically and execute ideas effectively.
• Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines.
• Experience in collaborating with cross-functional teams and managing external content creators or agencies.
• Knowledge of industry-specific trends and content distribution platforms.
• Familiarity with basic graphic design principles and tools is a plus.

Note: This job description provides a general overview of the typical responsibilities and qualifications for a Content Manager role. Actual job duties and requirements may vary depending on the company’s size, industry, and specific needs.

Content Manager Jobs in Lucknow

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