Job Description
Content Marketer (SaaS)
BANGALORE - MARKETING- FULL-TIME
ABOUT VIDEOKEN
We are on a mission to help e-learning companies and L&D leaders in enterprises to deliver engaging video experiences to their end-users and customers.
VideoKen's patented AI-powered video discovery, indexing, engagement & analytics platform is used by 45+ customers across the world, including marquee brands like Bosch, Oracle, Accenture, TCS, General Mills, Kaplan Test Prep etc.
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We are headquartered in Princeton, NJ, USA, with a R&D lab in Bangalore, India.
WE BELIEVE IN
Enabling better learning outcomes:
Video interactivity and analytics powered by VideoKen delivers better learning outcomes for our customers, enabling them to expand their business.
Building a large profitable business:
We envision building a large profitable business to achieve our mission of democratizing quality learning experiences.
Employee Wellness Customer Success:
We give as much importance to each team member's personal & professional success as much as we care about our customer's success.
We believe it's all about balance.
OUR IMPACT SO FAR
• 3+ million minutes of videos processed.
• 10 million monthly views of videos delightfully experienced with the VideoKen AI Player
• 1.5K+ websites embedded with videos powered by VideoKen.
• Top AI conferences, such as NeurIPS, ICML, ICLR, etc., use VideoKen for discovery and deep search.
• All the above has been achieved with a lean team of 6
CUSTOMERS
US
- "VideoKen simplifies learning - you are able to go and find content you want to learn from. It's YouTube_
- on steroids"_
Chief Learning Officer of Fortune 500 American Consumer Foods Company
- "VideoKen is the go-to spot for us to get more interactive content done. You push the envelope in_
- improving learner experience"_
Executive Director at one of the world's largest and most diverse education providers (US based)
- "VideoKen has helped us spot skill gaps, and prioritize and improve our learning content."_
Director of Training & Enablement at a US & UK based provider of solutions to Life sciences industry
- "VideoKen helps transform online learning into a truly engaging and personalized experience for learners_
- and instructors. Their intuitive and interactive video solution is more valuable to educators now than ever_
- before "_
Vice President, Client Success at a US-based leader in K-12 online education
- "VideoKen has made our videos more discoverable through deep video search and other features. It is a_
- game-changer for learners and researchers "_
Director and Dean of a multidisciplinary science & research centre
OPPORTUNITY
VideoKen is looking to hire a content writer & marketer. In this role, you are required to create content that helps Learning & Development professionals in the US derive value and discover the
VideoKen brand.
Your core responsibility is content creation, but you are also responsible for engaging the audience
WHAT AN IDEAL CANDIDATE WOULD LOOK LIKE:
Requirements:
• Develop a good understanding of the current problems being faced by learning & development professionals and create compelling content to drive awareness for VideoKen.
• The content could be in the form of blogs, eBooks, case studies, infographics, webinars, ads, videos etc.
• Work towards well defined outcomes and constantly measure results.
• Shape the content strategy and drive more top of the funnel awareness through content.
• We have a comprehensive database of potential buyers and we'll be using that to distribute content to narrow segments based on relevance. This role does not require you to understand SEO or inbound marketing deeply.
• Collaborate with designers and developers to create landing pages, guides, and other relevant content.
• Write PR stories and articles to elevate the VideoKen brand.
• Participate in regular meetings to share progress, identify blockers and improve performance.
Skills & Experience:
• 23 years of content writing experience
• Writes exceptionally well, with an eye for quality and attention to detail. We prefer simple language over jargons. Someone with a natural passion and a flair for storytelling and writing would fit in well.
• Understands the fundamental concepts of content distribution and audience engagement.
• A passion for education will make you feel at home.
Personality traits we admire:
• Fun & confident personality.
• Loves to meet new people and build relationships.
• Pays great attention to detail, loves taking notes and maintains discipline with CRM.
• Highly motivated to work at a scaling startup.
WHY JOIN US
This is what our team members enjoy the most about Video
Ken:
Freedom & Responsibility:
If you are a person who wants to take up challenging work & push your boundaries with no one monitoring you, this is the right position for you.
There are no hierarchies.
No managers to
💡 Quick Summary
Seeking a career-building opportunity? The Content Marketer position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
