Content Marketing Lead

Marketing Executive Jobs
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Content Marketing Lead

Marketing Executive Jobs
3 views

Description

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

Learn more about our culture and how we make our employees happier through The Sprinklr Way.
Job Description

Responsibilities
1. Work with the cross functional teams (Product, Services, Sales) to establish growth strategies to support Sprinklr’s expansion revenue goals.
2. Own a target for opportunity creation and pipeline influence for the segment of customers responsible for.
3. Partner with the sales team to execute targeted growth focussed marketing programs and drive predictable expansion opportunities and pipeline from our installed base segment you are responsible for.
4. Engage meaningfully with 100% of the customer base across all lifecycle stages through operationalizing customer journey mapping and centralizing 1: Many customer communication.
5. Uncover and launch newer and innovative channels and marketing tactics to acquire the right contacts in the existing accounts to drive up sell and cross sell.
6. Create, own and drive marketing campaigns encompassing webinars, whitepapers, round tables, customer councils, events and other tactics that result in existing customer opportunity creation.

Requirements

1. 8+ years of B2B SaaS experience in functions such as Marketing, Customer Success, and Account Management; Experience in building and scaling customer marketing is preferred
2. Demonstrable track record of strong independent execution and end-to-end ownership of campaigns
3. Excellent communication skills and the ability to influence at all levels within the business and externally with customers, partners, prospects and analysts
4. A customer-first approach with a passion for storytelling
5. Familiarity with the CX domain - Sales, Customer Support, Marketing

6. Excellent written and editorial skills (whitepapers, case studies) and possess strong verbal communication skills (formal presentations)

Why you'll love Sprinklr: We’re committed to creating the kind of culture where you feel like you belong, are happier today than yesterday, and your contributions matter. At Sprinklr, our goal is to treat everyone like family and passionately, genuinely care. For full-time employees, we offer flexible paid time off and paid parental leave, medical plans, dental and vision plans, life insurance, 401(k) savings plans, employee stock options, gym and wellness discounts, Plum benefits, Lifemart discounts, and paid time off to invest in learning and career development.

We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world’s most loved enterprise software company, ever.

We believe in our product: Sprinklr was built from the ground up to enable a brand’s digital transformation. Its platform provides every customer-facing team with the ability to reach, engage and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.

We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks, virtual fitness, and access to Headspace. We have continuous learning opportunities available with LinkedIn Learning and more.

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a judgement-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.

Sprinklr is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, ****** orientation, age, citizenship, marital status, disability, gender identity or Veteran status. See also Sprinklr’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by filling out this form, and we will reach out to you. If you have additional questions, please contact [email protected]

Attributes

Company Name: Sprinklr

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