Job Description
Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
• Client is looking for a Content Specialist with a track record of producing financial services content that engages our clients and prospects while driving measurable growth.
• This person will develop, enhance, optimize and repurpose financial services content, ranging from blog posts, e-mail messages, landing pages, product copy and marketing collateral.
• We are especially interested in resources with experience writing persuasive content that moves readers to action.
• This role will collaborate closely with others throughout our cross-functional team to identify engagement, growth, and improvement opportunities, propose new initiatives, and optimize customer experiences and journeys to drive our business.
• We prefer candidates with a proven track record of creating direct response content that prompts readers to immediate action to achieve measurable business outcomes.
Performance Monitoring, Testing and Optimization
• Improve direct response best practices to improve earned and owned content and campaign performance, including production of high-quality leads and opportunities won.
• Monitor and support cross-functional efforts for content optimization, including split and multivariate copy testing for various assets.
• Collaborate closely with content, marketing automation, analytics, paid media, and SEO teams to identify and execute opportunities for high-value testing and optimization.
Other duties as assigned
• Works towards a shared set of goals with a dynamic team
• Consults on direct response, testing and conversion optimization for various campaigns.
Required Technical and Professional Expertise
• Ability to read, write and edit proficiently in US business English. Example articles here.
• Resource must be able to work within team project management process (Example: Wrike)
• Available for some meetings during business hours (CST)
• Ability to work independently and write original content from briefs, outlines, transcriptions or example articles
• Ability to work remotely and communicate efficiently with team members and complete brief assignments overnight
• Familiar with US and Global Investing topics and Industry Language
• Proficient in AI writing tools (Grammarly, ChatGTP, Jasper AI)
• Highly organized, able to prioritize work and manage projects and assignments independently
• Proficient in Microsoft Office Tools
• Comfortable with aggressive deadlines and shifting priorities
• BS/BA degree required
• 6 plus years of writing focused on direct response and conversion optimization
• Financial services (or other heavily regulated industry) marketing experience preferred
• Proficiency with web analytics and SEO platforms, as well as CRO tools including Optimizely, Google Analytics, Optimizer, heatmapping and behavioral analytics strongly preferred.
• Familiarly with project management software (ex. Wrike, Monday, Asana)
• Familiarity with content management systems (ex. WordPress, Salesforce CMS)
Preferred Technical and Professional Expertise
• Ability to create conversion-optimized content focused on earned and owned media, including website copy, articles, landing pages, email campaigns, product copy, and marketing collateral – often on tight deadlines. Focus is on digital but direct mail experience is welcome.
• Help prospects understand the value of meeting with a Wealth Enhancement Group advisor to understand our unique team-based approach and simplify their financial lives.
• Test and optimize website content conversion points, including forms and landing pages, to increase engagement and goal conversions.
• Collaborate with the team to identify opportunities to create unique content for high-quality traffic that leads to increased engagement and growth.
• Partner with our content team to establish direct response best practices and conversion optimization strategies.
• Identify opportunities to apply direct response and conversion copywriting techniques for engagement, growth, and conversions throughout the customer journey.
• Strive for content excellence within relevant style guides, legal standards, and direct response best practices.
• Partner with brand and content teams to ensure a compelling and consistent tone and voice.
• Showcase the deep industry knowledge and expertise of Wealth Enhancement Group financial professionals and bring their stories to life.
About Business UnitIBM Consulting is IBM’s consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients’ businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.
This job requires you to be fully COVID-1+ vaccinated prior to your start date and proof of vaccination status will be required before your start date. During the Onboarding process you will be asked to confirm your vaccination status, in case you are unable to get vaccinated for any reason, you can let us know at that stage. Please let us know if you are unable to be vaccinated due to medical or religious reasons. IBM will consider such requests on a case by case basis subject to submission of required proof by the candidate before a stipulated date.
Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
About IBMIBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1+11, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location StatementWhen applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, ****** orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.
Your Role and Responsibilities
• Client is looking for a Content Specialist with a track record of producing financial services content that engages our clients and prospects while driving measurable growth.
• This person will develop, enhance, optimize and repurpose financial services content, ranging from blog posts, e-mail messages, landing pages, product copy and marketing collateral.
• We are especially interested in resources with experience writing persuasive content that moves readers to action.
• This role will collaborate closely with others throughout our cross-functional team to identify engagement, growth, and improvement opportunities, propose new initiatives, and optimize customer experiences and journeys to drive our business.
• We prefer candidates with a proven track record of creating direct response content that prompts readers to immediate action to achieve measurable business outcomes.
Performance Monitoring, Testing and Optimization
• Improve direct response best practices to improve earned and owned content and campaign performance, including production of high-quality leads and opportunities won.
• Monitor and support cross-functional efforts for content optimization, including split and multivariate copy testing for various assets.
• Collaborate closely with content, marketing automation, analytics, paid media, and SEO teams to identify and execute opportunities for high-value testing and optimization.
Other duties as assigned
• Works towards a shared set of goals with a dynamic team
• Consults on direct response, testing and conversion optimization for various campaigns.
Required Technical and Professional Expertise
• Ability to read, write and edit proficiently in US business English. Example articles here.
• Resource must be able to work within team project management process (Example: Wrike)
• Available for some meetings during business hours (CST)
• Ability to work independently and write original content from briefs, outlines, transcriptions or example articles
• Ability to work remotely and communicate efficiently with team members and complete brief assignments overnight
• Familiar with US and Global Investing topics and Industry Language
• Proficient in AI writing tools (Grammarly, ChatGTP, Jasper AI)
• Highly organized, able to prioritize work and manage projects and assignments independently
• Proficient in Microsoft Office Tools
• Comfortable with aggressive deadlines and shifting priorities
• BS/BA degree required
• 6 plus years of writing focused on direct response and conversion optimization
• Financial services (or other heavily regulated industry) marketing experience preferred
• Proficiency with web analytics and SEO platforms, as well as CRO tools including Optimizely, Google Analytics, Optimizer, heatmapping and behavioral analytics strongly preferred.
• Familiarly with project management software (ex. Wrike, Monday, Asana)
• Familiarity with content management systems (ex. WordPress, Salesforce CMS)
Preferred Technical and Professional Expertise
• Ability to create conversion-optimized content focused on earned and owned media, including website copy, articles, landing pages, email campaigns, product copy, and marketing collateral – often on tight deadlines. Focus is on digital but direct mail experience is welcome.
• Help prospects understand the value of meeting with a Wealth Enhancement Group advisor to understand our unique team-based approach and simplify their financial lives.
• Test and optimize website content conversion points, including forms and landing pages, to increase engagement and goal conversions.
• Collaborate with the team to identify opportunities to create unique content for high-quality traffic that leads to increased engagement and growth.
• Partner with our content team to establish direct response best practices and conversion optimization strategies.
• Identify opportunities to apply direct response and conversion copywriting techniques for engagement, growth, and conversions throughout the customer journey.
• Strive for content excellence within relevant style guides, legal standards, and direct response best practices.
• Partner with brand and content teams to ensure a compelling and consistent tone and voice.
• Showcase the deep industry knowledge and expertise of Wealth Enhancement Group financial professionals and bring their stories to life.
About Business UnitIBM Consulting is IBM’s consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients’ businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.
This job requires you to be fully COVID-1+ vaccinated prior to your start date and proof of vaccination status will be required before your start date. During the Onboarding process you will be asked to confirm your vaccination status, in case you are unable to get vaccinated for any reason, you can let us know at that stage. Please let us know if you are unable to be vaccinated due to medical or religious reasons. IBM will consider such requests on a case by case basis subject to submission of required proof by the candidate before a stipulated date.
Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
About IBMIBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1+11, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
Location StatementWhen applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, ****** orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status
💡 Quick Summary
Seeking a career-building opportunity? The Content Marketing Writer position is now open for candidates interested in the Content Writer Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Content Writer Jobs is a plus.
