Job Description
Content & Social Media Executive
We are seeking a dynamic Content and Social Media Specialist who excels at crafting compelling content for various digital platforms, ensuring both quality and engagement, along with hands-on experience in managing paid advertising campaigns.
Key Responsibilities: Content Creation
Develop engaging content across multiple formats including website pages, blogs, articles, social media posts, videos, and SEO-based content.
SEO & Keywords
Understand keyword density, meta tags, meta descriptions, keyword insertion, and sequencing for optimal SEO.
Content Health Monitoring
Regularly conduct checks on content performance and optimize accordingly.
Online Research
Conduct in-depth research to generate creative, relevant, and unique content tailored to various audiences and platforms.
Writing & Editing
Write, edit, and proofread content with a focus on consistency, readability, and avoiding plagiarism.
Social Media Strategy
Develop, curate, and manage content for social media platforms, ensuring consistency with the brand’s voice.
Engagement & Networking
Build relationships with influencers, engage with followers, and monitor social media trends.
Content Performance
Track key performance indicators (KPIs) for social media content and analyze results to improve engagement and reach.
Content Management
Update and manage social media content across all channels, ensuring alignment with broader marketing strategies.
Paid Advertising (NEW – Added Section)Google Ads (AdWords) & Meta Ads Management
Plan, execute, and optimize paid campaigns across Google Ads and Facebook/Instagram platforms to generate high-quality leads and drive conversions.
Campaign Strategy & Optimization
Develop audience targeting strategies, keyword planning, ad copy creation, and A/B testing to improve campaign performance.
Performance Tracking
Monitor campaign performance metrics such as CPC, CTR, CPL, and ROI, and continuously optimize campaigns for better results.
Landing Page Coordination
Collaborate with design and development teams to ensure landing pages are optimized for conversions.
Preferred Skills:
• Experience with SEMRush, Off-Page SEO, and Social Media Marketing tools
• Hands-on experience with Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram Ads Manager)
• Understanding of lead generation funnels and conversion tracking
• Knowledge of high PR publishing websites and how to create content that ranks effectively
• Strong editing and proofreading skills, ensuring 100% original, plagiarism-free content
• Ability to collaborate effectively with content developers and management to meet organizational goals
Experience Required:
• Minimum 2+ years of experience in Content Writing, Social Media Management, and Paid Ads Execution
Pay: ₹15,000.00 - ₹20,000.00 per month
Education:
• Bachelor's (Preferred)
Experience:
• Content strategy: 2 years (Preferred)
Location:
• Kolkata, West Bengal (Required)
Willingness to travel:
• 25% (Preferred)
Work Location: In person
We are seeking a dynamic Content and Social Media Specialist who excels at crafting compelling content for various digital platforms, ensuring both quality and engagement, along with hands-on experience in managing paid advertising campaigns.
Key Responsibilities: Content Creation
Develop engaging content across multiple formats including website pages, blogs, articles, social media posts, videos, and SEO-based content.
SEO & Keywords
Understand keyword density, meta tags, meta descriptions, keyword insertion, and sequencing for optimal SEO.
Content Health Monitoring
Regularly conduct checks on content performance and optimize accordingly.
Online Research
Conduct in-depth research to generate creative, relevant, and unique content tailored to various audiences and platforms.
Writing & Editing
Write, edit, and proofread content with a focus on consistency, readability, and avoiding plagiarism.
Social Media Strategy
Develop, curate, and manage content for social media platforms, ensuring consistency with the brand’s voice.
Engagement & Networking
Build relationships with influencers, engage with followers, and monitor social media trends.
Content Performance
Track key performance indicators (KPIs) for social media content and analyze results to improve engagement and reach.
Content Management
Update and manage social media content across all channels, ensuring alignment with broader marketing strategies.
Paid Advertising (NEW – Added Section)Google Ads (AdWords) & Meta Ads Management
Plan, execute, and optimize paid campaigns across Google Ads and Facebook/Instagram platforms to generate high-quality leads and drive conversions.
Campaign Strategy & Optimization
Develop audience targeting strategies, keyword planning, ad copy creation, and A/B testing to improve campaign performance.
Performance Tracking
Monitor campaign performance metrics such as CPC, CTR, CPL, and ROI, and continuously optimize campaigns for better results.
Landing Page Coordination
Collaborate with design and development teams to ensure landing pages are optimized for conversions.
Preferred Skills:
• Experience with SEMRush, Off-Page SEO, and Social Media Marketing tools
• Hands-on experience with Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram Ads Manager)
• Understanding of lead generation funnels and conversion tracking
• Knowledge of high PR publishing websites and how to create content that ranks effectively
• Strong editing and proofreading skills, ensuring 100% original, plagiarism-free content
• Ability to collaborate effectively with content developers and management to meet organizational goals
Experience Required:
• Minimum 2+ years of experience in Content Writing, Social Media Management, and Paid Ads Execution
Pay: ₹15,000.00 - ₹20,000.00 per month
Education:
• Bachelor's (Preferred)
Experience:
• Content strategy: 2 years (Preferred)
Location:
• Kolkata, West Bengal (Required)
Willingness to travel:
• 25% (Preferred)
Work Location: In person
💡 Quick Summary
Seeking a career-building opportunity? The Content & Social Media Executive position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Kolkata offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.