1. Heading the content team of Teamwork Health

2. Planning and Strategy formulation to achieve the communication objectives of Teamwork Health clients using different media formats and tools.

3. Monthly content planning for Teamwork clients and ensuring the execution of the same.

4. Editing content prepared by Teamwork content team.

For Special Initiatives of Teamwork such as India Health & Wellness Summit

1. Conceptualizing and Designing of summit content (theme/agenda/topics/concept/marketing messages) in consultation with key stakeholders.

2. Identifying relevant speakers and roping them in/coordinating with them till the completion of the event. The speakers are identified under 3 categories: star speakers who become the showcase for the event, speakers who will be roped in keeping in mind the long term business interests of blue pen media/teamwork/Aequtas and speakers who are inducted due to sponsorship/commercial arrangement.

3. Identifying Jury for Awards, roping them in, coordination.

4. Identifying/recommending names for special awards (These awards are aimed at recognising those unique and genuine people/org whose work has really made an impact on the society.)

5. Identifying partner organisations and reach out/rope in them, coordination

6. Theme/concept creations for potential sponsors to give them desired mileage from the event/investment

7. Invitation letters/pitches for government leaders/speech and message writing for them, roping them in and meetings (when required)

8. Communication/coordination with advisory board members.

9. Content writing/editing for all marketing collaterals: brochure, leaflets, website, social media message etc.

10. Content for social media (Twitter/fb/linked in) and direct mailers - as per the timeline of respective campaigns. Also fortnightly blog around IHWS and indian healthcare industry.

11. Sourcing/editing articles of IHW souvenir. (Articles will be sourced from industry luminaries, star speakers, sponsors and also a few on the basis of commercial arrangement)

12. Press releases and other press communications. Copies for media/outdoor advertising.

For Healthy Dunia, digital platforms

1. Editing the portal

2. Content and resource management

3. Initiatives that help the portal in increasing its readership, reputation and brand image