ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Create new content to assist marketing campaigns
• Optimize content using SEO best practices
• Write and edit copy for marketing communications such as online articles, newsletters, blog posts, and website content.
• Work with Digital Marketing, design, and other teams to develop compelling, often unexpected, content plans.
• Develop an understanding of consumer needs, consumer experiences, marketing strategy, and operational capabilities.
• Ability to keep up with the best practices in writing for the web, social media trends, web usability, web design, and business/industry trends.
• Prepare internal and external communications like press releases and other critical marketing communications as needed.

Required Skills & Experience
• Bachelor's degree in Marketing or relevant with minimum 5 years of experience as Content Writer, Copywriter, or similar role
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Strong writing editing, and proofreading skills.
• Experience in SEO writing .
• Identification of trendy topics using various tools.
• Candidate must have good exposure as Guest Blogging and Article Writing for different article directories and blogs