• Develop an understanding of the product and domain that Gathr operates in to convert technical inputs from product owners into clear and insightful content for internal and external consumption
• Own the content and design of all marketing collateral including the website, product user guide, explainer videos, case study interview videos, etc.
• Collaborate with Product, Sales, and Operations teams to develop high impact, data-driven content asset
• Build SEO-optimized content in the form of landing pages, blogs, case studies, whitepapers, brochures, datasheets, e-books, articles, and social media posts regularly
• Partner with Design to deliver best-in-class visual content assets for email campaigns, landing pages, social media, and the press
• Enable thought leadership: Stay on top of the latest domain trends to ensure our content is contextual, relevant, compelling, and data-driven enough to drive engagement within our target markets