Job Description
About LloydsPharmacy Online Doctor
LloydsPharmacy Online Doctor has over 20 years of experience in leading the way in Digital Health, offering medical consultations over the internet. Our mission is to achieve excellence in delivering personalised and accessible healthcare at scale. Our algorithms are the basis of our patient-facing digital consultations and doctor-facing decision making tool.
Role Purpose
To play a leading role in researching, writing and publishing high-quality content across a range of written formats, such as product pages and advice articles. Responsible for the content required to increase Online Doctor’s organic visibility on search engines and explain the service.
Key Responsibilities
To own the creation of product and article content for an Online Doctor service using the content strategy and SEO guidelines.
Publish error-free content on the Shopify CMS and act as the main contact for website changes.
Responsible for the use of the correct tone of voice across all content.
Report on content performance using the available tools (e.g. GA4, Google Search Console, and SEMrush) and inform changes to the content strategy.
Work with clinical and compliance teams to ensure content is clinically accurate and compliant - for example, in line with GPhC guidance and the MHRA’s Blue Guide.
Work with the wider eCommerce team to support on content for marketing channels – for example, paid marketing landing pages and email copy based on briefs provided
Support with sign off process for all copy used across website, emails, PPC and more
Work with a range of stakeholders to make reactive changes to website content - for example, out of stock updates, fulfilment changes and clinical revisions.
LloydsPharmacy Online Doctor has over 20 years of experience in leading the way in Digital Health, offering medical consultations over the internet. Our mission is to achieve excellence in delivering personalised and accessible healthcare at scale. Our algorithms are the basis of our patient-facing digital consultations and doctor-facing decision making tool.
Role Purpose
To play a leading role in researching, writing and publishing high-quality content across a range of written formats, such as product pages and advice articles. Responsible for the content required to increase Online Doctor’s organic visibility on search engines and explain the service.
Key Responsibilities
To own the creation of product and article content for an Online Doctor service using the content strategy and SEO guidelines.
Publish error-free content on the Shopify CMS and act as the main contact for website changes.
Responsible for the use of the correct tone of voice across all content.
Report on content performance using the available tools (e.g. GA4, Google Search Console, and SEMrush) and inform changes to the content strategy.
Work with clinical and compliance teams to ensure content is clinically accurate and compliant - for example, in line with GPhC guidance and the MHRA’s Blue Guide.
Work with the wider eCommerce team to support on content for marketing channels – for example, paid marketing landing pages and email copy based on briefs provided
Support with sign off process for all copy used across website, emails, PPC and more
Work with a range of stakeholders to make reactive changes to website content - for example, out of stock updates, fulfilment changes and clinical revisions.
💡 Quick Summary
Seeking a career-building opportunity? The Content Writer position is now open for candidates interested in the Content Writer Jobs sector. This role in London offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Content Writer Jobs is a plus.
