Roles and Responsibilities:
• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Write technical articles, blog posts, public relations materials, and other content that effectively communicates complex technical information to a non-technical audience.
• Create engaging social media content, such as text posts, images, and video.
• Ensure that all content is search engine optimized and follows best practices for content creation and distribution.
• Assist the marketing team with overall content marketing and social media content strategies.