Responsibilities
• Increase website traffic and improve web lead flow with effective strategies using online/offline mediums to target our customer base primarily in North America and Europe region.
• Create effective sales tools with strong technical content writing ability for Product engineering, software engineering, quality engineering, cloud, Connected app, IoT, and services to be marketed via all inbound channels (website, social media, email marketing, blog, press release, article submissions, landing pages, consumer tech show, conferences, etc. ).
• Serve as an evangelist for our brand, message, and thought leadership through sales presentations, case studies, whitepapers, brochures, webinars, blogs, media articles, and speaking.
• Overseeing and developing effective marketing campaigns.
• Collaborate with the cross-functional team engineering team, presales team marketing team, sales team, partners, external influencers, and industry experts to produce relevant and unique content that meets the needs of key stakeholders and our audience.
• Basic SEO understanding is needed to promote content as per the standard guidelines.
• Assist with event planning, including working with event attendees, vendors, event coordinators, and design teams for on-site collaterals, giveaways, and emails.
• Get complete support on SEO, Graphics designing, and Website development on the execution part to deliver any sales tools as mentioned above.
• Need to primarily conceptualize and build your own strategies to promote the engineering services/products you have been assigned as a responsibility