Content Writer | Developer

Company Overview: Join the dynamic team at Indra Shakti Holdings, a key player in the FMCG sector, overseeing two distinct brands: SWAH and Tithly. SWAH is a specialty rice brand dedicated to promoting health, tradition, and sustainability, aiming to provide high-quality rice products. Tithly is our innovative non-alcoholic Ready-To-Drink (RTD) brand, focusing on delivering quality, sustainability, and contemporary convenience in the beverage industry. These brands embody our commitment to innovation and quality, striving to make a positive impact on both the market and the communities we serve. Role Overview: We are seeking a skilled Content Writer and Developer to handle diverse content creation for both SWAH and Tithly. This role demands crafting compelling, authoritative, and SEO-optimized content across multiple platforms, including websites, blogs, social media, and marketing materials. The candidate will play a pivotal role in narrating our brands' stories, enhancing digital presence, and engaging our audience effectively. Key Responsibilities: • Develop and manage a content calendar that aligns with the marketing strategies and brand goals of both SWAH and Tithly. • Write, edit, and produce expert-level content across various formats, including website copy, blogs, articles, and social media posts, tailored to the unique worlds of specialty rice and non-alcoholic RTD beverages. • Create compelling narratives and cohesive stories for our digital platforms that reflect the ethos and product offerings of both brands. • Craft engaging newsletters and press releases that effectively communicate our commitment to innovation, tradition, and sustainability. • Maintain the highest standards of accuracy and quality in all content from concept to publication, ensuring brand voice consistency across all platforms. • Lead content marketing efforts with innovative strategies to maximize the reach and impact of both brands. • Conduct thorough research to ensure the authenticity and authority of the content, staying current with industry trends and consumer insights in both the food and beverage sectors. • Collaborate closely with the marketing teams to support campaigns and initiatives through targeted content creation. • Monitor and analyze content performance metrics, utilizing insights to refine strategies and enhance online visibility and engagement. Skills and Qualifications: • Minimum of 2 years’ experience in content development, preferably within the FMCG, beverage, or agri-food sectors. • Exceptional written and verbal English skills • Multilingual abilities are welcomed, to resonate with a diverse customer base. • Strong knowledge and experience of SEO practices in creating content that ranks well on search engines and with a track record of increasing web visibility. • Ability to research and verify information to ensure content authenticity and reliability.· Creative mindset with the ability to generate innovative ideas that appeal to our target audience. • Proficiency in leveraging new technology and AI tools for content creation, optimization, and data analysis. • Proficiency in leveraging new technology and AI tools for content creation, optimization, and data analysis. • Willingness to learn and grow professionally, with an openness to adopting new technologies and methodologies in content development. Preferred Experience: • Background in writing for FMCG sectors, particularly focusing on beverages (alcoholic/non-alcoholic) or specialty foods such as rice. • Familiarity with content management systems and digital content creation tools. • Previous exposure to leveraging AI tools and new technologies for content creation and optimization • Understanding of industry trends and consumer preferences in the agri-food sector. • Proven track record of crafting engaging content that drives audience engagement and brand visibility. Benefits: • The opportunity to represent pioneering brands within the specialty rice and RTD markets. • Engage and educate a diverse community of food and beverage enthusiasts through your creative content. • Work in an environment passionate about innovation, quality, and sustainability. Application Process: Candidates are encouraged to apply by submitting a resume, cover letter, and portfolio showcasing relevant work in SEO content creation and projects related to the beverage and/or agri-food industry. Please highlight how your experience aligns with the missions and visions of both SWAH and Tithly.