Content Writer- Digital Content Marketing

Job description

We are seeking an experienced copywriter to elevate our content and brand presence across digital and offline channels.

The Role

As a skilled copywriter, you will be responsible for developing high-quality, engaging, and strategically aligned content that promotes Evident's mission and enhances our reputation as a leader in the certification of sustainable activities.

You will collaborate with cross-functional teams to create content for various channels, aligning with our brand strategy and supporting key business objectives.

Key Responsibilities

• Maintain a consistent tone and voice across all published content to align with brand messaging.

• Create and manage an effective content calendar that aligns with the brand strategy and ongoing communication campaigns.

• Produce website content and social media posts that are informative, engaging, and attract new followers while maintaining current audience engagement.

• Create unique content tailored to different digital platforms, ensuring resonance with audience behavior and platform nuances.

• Collaborate closely with other teams across the business to understand their content needs, developing creative ideas that support business objectives.

Market Insight

• Research and evaluate the latest trends in digital media to ensure best practices are followed, enhancing the company's online presence and engagement.

• Analyze digital metrics, translate data into actionable insights, and adjust content strategies to improve performance.

Marketing Campaigns and Branding

• Collaborate with team members in the creation of digital assets such as videos and abstract imagery to enhance content.

• Ensure all content adheres to brand guidelines and campaign requirements before it is published.

Training and Internal Support

• Provide guidance to colleagues on the effective use of digital platforms, sharing best practices and promoting platform engagement across the business.

Supporting the Insight & Markets Team

• Advise and support colleagues in communications planning, audience targeting, channel selection, and key message development to elevate awareness of our services and products.

• Assist in the development and optimization of marketing materials within established brand guidelines and budget constraints.

• Strong writing and editing skills, with the ability to simplify complex, technical information into accessible and engaging content.

• Proficiency in digital content creation, social media platforms, and content management systems.

• Knowledge of SEO, digital marketing strategies, and best practices for content across multiple channels.

• Excellent research skills to stay updated with the latest digital media trends and practices.

• Ability to analyze and report on digital metrics, using insights to improve content performance.

• Experience managing content calendars and aligning content with business objectives and brand strategies.

• Creative critical thinking skills and a proactive attitude.

Qualifications and Experience:

• Bachelor's degree in Communications, Marketing, Journalism, or a related field.

• Proven ability to create content for both online and offline channels, including websites, social media, newsletters, and marketing materials.

This is a full-time position (35 hours per week) with a one-hour lunch break. Benefits include 25 days' holiday (pro rata), contributory pension, flexible/hybrid working, life insurance, health cash plan, employee assistance programme, cycle-to-work scheme, financial wellbeing, and more.

Evident's mission is to be a leading, flexible, and expert partner in delivering a sustainable global society.

We are an equal opportunities employer and welcome applications from all candidates irrespective of age, pregnancy and maternity, disability, gender, gender identity, ****** orientation, race, religion, or belief, or marital or civil partnership status.