Responsibilities Produce unique, engaging and impactful content for various brands, media, and marketing initiatives Filter information into clear and concise text and have the ability to present content in the most engaging manner. Research and gather useful information Develop a content strategy to achieve reach, engagement and marketing goals. Set up the content guidelines framework and ensure consistency (tone, style) across all content work. Manage content distribution to online and offline channels Data-driven approach in analyzing & measuring the content metrics. Create concepts closely with social media and creative teams to plan and develop various types of content Optimize and manage content considering SEO and SEM best practices. Stay up to date with industries and how it relates to the client brand, to generate content for new and existing customers. Responsible for overall content quality & user engagement metrics Interact with clients for brief understanding and presenting work Write creative, unique, and relevant content for websites, case studies, press releases, blogs, social media, emails, videos, and other marketing materials. Comfortable working with timelines and a goal-based approach. Creative thinker with the ability to transform technical and digital information and processes into compelling stories. Develop grammatically correct and quality content across different verticals. Editing and proofreading copy Experience & Skills 3+ years of experience in the content writing space Experience in media and marketing agency domain preferred Excellent communication and team collaboration skills to work effectively with various stakeholders with tight deadlines. Fair understanding of SEO strategies and tools