Experience - 2+ years

Location - Jaipur

The Role

We are looking for a talented and experienced Content Marketing Strategist to join our team and lead the creation and execution of high-quality, SEO-friendly content that informs, engages, and converts our target audience.

Responsibilities

Write compelling blog posts, articles, website copy, and service page content that is both informative and engaging for our target audience.

Collaborate with the SEO team to identify target keywords and create optimized content for blogs, websites, social media, ad campaigns, and other marketing materials.

Utilize tools like Google Trends, Google Search Console, Google Analytics, and others to inform content creation and marketing efforts

Continuously analyze content performance metrics (KPIs) and update content strategies based on insights.

Conduct in-depth research on healthcare IT topics to develop informative and original content.

Proofread and edit all content for grammar. spelling, and clarity.

Bonus points for:

Experience writing for the healthcare or IT industry.

Basic Knowledge of social media marketing & SEO.

Experience with content analytics tools

Qualifications

2+ years of total experience in B2B Healthcare IT content writing, content management, and content marketing strategy development.

Proven understanding of SEO best practices and web traffic metrics (impressions, clicks, conversions).

In-depth knowledge of various content marketing tools (e.g., SEO tools, social media management platforms, email marketing tools).

Excellent writing skills in English with a clear, concise, and engaging style.

Strong time management, organizational, and team collaboration skills.

A passion for the healthcare IT industry and the ability to translate complex topics into clear, accessible language.

SEO & B2B content marketing knowledge essential