Job description
Job Title: Content Writer

Location: Hybrid

Employment Type: Full-Time

Industry: ITes, KPO, BPO

Company: ProcessVenue (A Brand of Predusk Technology Pvt. Ltd.)

Job Summary:

ProcessVenue is currently looking for an experienced and dynamic Content Writer to join our team. The ideal candidate will be responsible for creating and managing various types of content to support our marketing, sales, and communication strategies in the BPM, BPO, KPO, IT, and ITES sectors. This role requires a deep understanding of customer pain points and solution areas, as well as the ability to craft content that effectively resonates with our target audiences, including clients, prospects, and internal stakeholders. The Content Writer will work closely with different teams to ensure that our messaging is consistent and impactful across all platforms.

Key Responsibilities:

Content Creation:
• Develop, compose, and revise top-notch content customized for the BPM, BPO, KPO, IT, and ITES industries, encompassing blogs, articles, whitepapers, case studies, and industry reports.
• Produce compelling content for customer communications, such as newsletters, product/service updates, and marketing collateral, to effectively communicate our value proposition.
• Create and refine internal communications content to align all team members with company goals and initiatives.
• Ensure all content is original and free from plagiarism. Utilize the appropriate AI tools to create impactful content that can drive organic traffic without risking penalties from search engines, thereby safeguarding online reputation.

Social Media Management:
• Craft compelling social media content to showcase our expertise in selected areas and boost engagement with key industry stakeholders.
• Work collaboratively with internal and external teams to plan and execute social media strategies aimed at strengthening our brand presence and expanding our reach within the industry.
• Monitor social media channels, engage with our audience, and respond to industry trends and discussions.

SEO & Website Content:
• Optimize website content to improve search engine rankings and drive organic traffic. Focus on keywords and topics that are relevant to the outsourcing industry.
• Regularly update and maintain website content to reflect the latest industry developments and company offerings.
• Conduct industry-specific keyword research to guide content strategy and ensure that our content ranks well for relevant searches.

Content Strategy & Planning:
• Work with different teams to create and implement a content calendar that supports our industry-specific marketing objectives.
• Stay updated on the latest trends, challenges, and opportunities in the BPM, BPO, KPO, IT, and ITES sectors to produce timely and relevant content.
• Evaluate the performance of content efforts and offer suggestions for improving engagement and generating leads.

Industry-Specific Communication:
• Ensure that all content demonstrates a thorough understanding of the BPM, BPO, KPO, IT, and ITES industries, utilizing terminology and examples that resonate with our target audiences.
• Collaborate closely with the sales and operations teams to develop content that aids in business development and customer retention.
• Tailor the content to address clients' needs and challenges, showcasing our expertise and industry leadership.

Collaboration & Communication:
• Collaborate with cross-functional teams to gather insights and information necessary for creating content.
• Participate in brainstorming sessions to generate innovative content ideas tailored to our industry verticals.
• Provide editorial support to other team members to maintain high content quality and consistency.
• Communicate consistently with customers to understand whether the message resonates with them.

Award applications and Event applications/attendance:
• Lead the efforts to submit applications for various industry awards.
• Represent the company in industry events and forums, projecting the company as a thought leader.

Qualifications:
• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
• Proven experience as a content writer in the IT, or ITES industries.
• Expertise in using AI tools and the ability to leverage them.
• Exceptional writing, editing, and proofreading skills, with a strong attention to detail.
• Solid understanding of SEO principles and content optimization strategies.
• Proficiency in content management systems (CMS) like WordPress and familiarity with social media platforms and, analytics tools, email marketing tools.
• Ability to write for various audiences, including technical and non-technical stakeholders.
• Strong research skills and the ability to quickly grasp complex industry topics.
• Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously.
• A creative mindset with the ability to propose innovative content ideas specific to our industry verticals, which can generate the attention of our target audience.
• Familiarity with graphic design principles and tools (e.g., Adobe Creative Suite) is a plus.

Key Competencies:
• Strong verbal and written communication skills, with the ability to convey complex industry concepts clearly and concisely.
• Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.
• Detail-oriented with a commitment to producing high-quality, industry-relevant content.
• Creative thinking and problem-solving skills with a focus on content innovation.
• Be a voracious reader and possess a huge appetite for knowledge and knowing more.
• Strong project management skills and ability to handle multiple projects simultaneously.
• Ability to work independently and as part of a team in a hybrid work environment.
• Excellent organizational skills and attention to detail.

Why Join Us:
• Opportunity to work with a growth oriented company in the BPM, BPO, KPO, IT, and ITES sectors.
• Collaborate with a talented team of professionals who are experts in their fields.
• Contribute to meaningful projects that have a real impact on our clients and the industry.
• Competitive salary and benefits package, with opportunities for career growth.