About the Company: RMX is an industry leading 30-year-old family-owned company headquartered in Punjab, that is in the business of manufacturing rubber hoses and metal auto-retractable hose reels. We are the largest manufacturing exporter of general purpose hoses and reels from India, selling in over 22 countries from Americas region, APAC region and multiple countries in the EMEA region. We are set to be a $100 Million company by 2026. The company has been growing multifolds and expanding its footprint across various countries. The team has been growing too with well professionals coming from diverse backgrounds (Strategy Consulting, Operations, Marketing, Sales) and top institutions (like IIM, XLRI).

Job Title: Content Writer

Job Description:

As a Content Writer, your primary responsibility is to create engaging and compelling written content for various platforms such as websites, blogs, social media, marketing materials, and more. Your role is crucial in shaping the brand's voice and effectively communicating its message to the target audience.

Location: Jalandhar, Punjab

Key Responsibilities:

Content Creation: Produce high-quality, original, and creative written content that aligns with the brand's tone, style, and objectives. This includes articles, blog posts, website copy, social media content, press releases, product descriptions, and other marketing materials.

Research: Conduct thorough research on the assigned topics or subject matters to gather relevant information and ensure accurate content creation. Use reliable sources, statistics, and references to support your writing and enhance its credibility.

Audience Analysis: Understand the target audience and their preferences, interests, and needs. Tailor your writing style, tone, and language to engage and resonate with the intended readers, considering factors such as demographics, cultural nuances, and market trends.

SEO Optimization: Incorporate effective search engine optimization (SEO) techniques into your content, including the use of relevant keywords, meta tags, and appropriate formatting. Optimize content to improve visibility and search engine rankings.

Editing and Proofreading: Review and revise your own work for clarity, grammar, spelling, punctuation, and overall accuracy. Ensure that the content adheres to brand guidelines and maintains a consistent voice.

Content Strategy Collaboration: Collaborate with the marketing team to develop content strategies, brainstorm ideas, and contribute to content calendars. Provide suggestions and recommendations based on industry best practices and emerging trends.

Content Promotion: Support content distribution efforts by suggesting engaging headlines, captions, and social media snippets. Optimize content for different platforms and formats to maximize reach and engagement.

Stay Updated: Stay abreast of industry trends, current events, and developments related to the brand's niche. Continuously enhance your knowledge and skills in writing techniques, content marketing, SEO practices, and digital trends.

Qualifications and Skills:
• Proven experience as a content writer, copywriter, or similar role.
• Excellent command of the English language, including exceptional writing, editing, and proofreading skills.
• Strong research skills and the ability to quickly grasp complex topics and translate them into easy-to-understand content.
• Familiarity with SEO best practices and the ability to optimize content accordingly.
• Basic understanding of content management systems (CMS) and proficiency in using word processing software.
• Creativity and ability to generate innovative ideas for engaging content.
• Strong attention to detail and commitment to delivering high-quality work within deadlines.
• Good organizational skills and the ability to multitask and prioritize assignments.
• Ability to work independently, as well as collaboratively in a team environment.
• Knowledge of content marketing strategies and social media platforms is a plus