Content Writer | Marketing

Our Content Marketing team has a requirement for a Content Writer.

In this role, you will manage content for various sections of websites, blogs, campaigns and promotions, social media sites, and press releases.

Department: Content Writing

Job Location: Goregaon, Mumbai

Working details: 5 days working - + hours shift

KEY RESPONSIBILITIES:

• Make service briefs based on the requirement of various stakeholders for content

• Write marketing content for websites, brochures, ads, blogs, video scripts etc.

• Manage online content or copy for webpages, newsletters, blog posts, and articles for promotional campaigns, press releases, and new products via freelance writers

• Write other types of content such as eBooks and presentations via freelance writers

• Manage content on the database on various web properties to update and correct information

• Review all content delivered by the different freelancers for different projects

• Ensure that content standards are consistently applied to publications and social media

• Structuring web content layout to highlight the marketability of the content.

• Recruit and manage freelance writers along with payments and invoices.

• Content project management

• Recruit a pool of freelancers who can work on the required content

• Manage invoicing and payments for the freelancers

Content Strategy:

• Work with the Digital Marketing team to create a content strategy for our platform, social media, and blogs along with execution via freelance writers

• Write long and short-form articles for campaign/partnerships

• Assist with content for social media posts, Press Releases.

Website Content:

• Responsible for creating and maintaining website copy for all pages of the website. Further, ensure the copy and messaging on our website is uniform and adheres to our brand guidelines

• Content Marketing & Optimization - Understand metatags, page description, keywords. Social media sharing features - titles, descriptions, and images.

Additional Responsibilities May Include:

• Research for content topics and write scripts for webinars or seminars.

• Stakeholder Management

EXPERIENCE GUIDELINES:

• 2+ years of experience in content management/writing

• Bachelors or Master’s degree

• Strong verbal and written communication skills

• Excellent copyediting and proofreading skills

• Strong interpersonal, analytical, problem-solving, organizational, prioritization, decision making, and conflict resolution skills

• Ability to solve problems with keen instincts and organizational experience.

• Proficient user of MS office

A Plus:

• Knowledge of Content Management Systems

• Understanding of academic research and publishing industry