Key Responsibilities:
• 1. Researching industry-related topics (combining online sources, interviews and studies).
• 2. Writing clear marketing copy to promote our products/services.
• 3. Preparing well-structured drafts using Content Management Systems.
• 4. Proofread and edit blog posts before publication.
• 5. Coordinate with marketing and design teams to illustrate articles.
• 6. Promote content on social media.
• 7. Identify customers’ needs and gaps in our content and recommend new topics.
• 8. Ensure all-around consistency (style, fonts, images and tone).
• 9. Update website content as needed