About Job

CTC Undisclosed Job Location Thane Experience 2 - 3 yrs

Description

Responsibilities & Duties

Research industry related topics, analyze and suggest ideas for content creation

Conduct extensive keyword research and use SEO guidelines to optimize content

Write clear marketing copy to promote our products & services

Create and manage content marketing strategies for the website, email, social media, PR, etc.

Prepare well-structured drafts using Content Management Systems

Prepare interview questionnaire

Edit and proof read content pieces before publication

Submit work to management team for inputs and approval

Identify companys needs and recommend new topics

Ensure all round consistency (style, fonts, images and tone)

Promote content on social networks and monitor engagement (e.g. comments and shares)

Measure web traffic to content (e.g. conversion and bounce rates)

Update website content as needed

Coordinate with internal teams to illustrate articles

Connect with marketing agency, web designers, and videographers to create unique and engaging content

Key Skills Excellent understanding of digital marketing concepts and best practices

Excellent writing and editing skills in English

Excellent knowledge of SEO

Excellent communication and interpersonal skills.

Knowledge of web development like HTML/

JavaScript

Advanced Word, PowerPoint and other

content creation software skills

Project management skills

Analytical mindset and creative thinking

Qualification Graduate or Postgraduate (preferable in Marketing/Literature/Journalism)

2-3 years of experience as a Content Writer, Copywriter or similar role

Digital Marketing Certification is an added bonus

Portfolio of published articles is a must

Experience in using some or all of the following technologies/platforms is a must

SEO Tools

AdWords and other PPC marketing platforms

Mail Chimp or any popular email marketing platform

LinkedIn, Facebook, Twitter and other social media

Content Management Systems like WordPress or Drupal

Google Analytics, Google Trends and other tools to measure marketing effectiveness

CRM like Hubspot, Salesforce, etc