Job:
Content writer- Short form of writing /Copywriter
Experience:
Min.1-2 Years
Location:
Mumbai
KPIs:
Write copy/ content for digital marketing campaigns to engage, retain customers and cross sell products to customers
Regularly produce various content types, including email, WhatsApp, banners, SMS, nudges, social media
Edit and proof work to ensure high standards are met across all content outputs
Analyze content marketing metrics and makes changes as needed
Drive brand consistency across all company communications
Develop A/ B testing copies for each campaign across platforms
Coordinate with Product and Business team to develop content relevant to customer type
Stay current on trends and competitors within the editorial sphere
See projects through the whole creative lifestyle, from inception to deployment

Experience & qualification
Bachelor's degree in English, Journalism, Marketing, or Communications
3-5 years experience in content marketing or copywriting, preferably with BFSI
Knowledge of Microsoft Office Applications
Strong creative thinking skills and ability to think conceptually
Comfortable working independently with little direction under tight deadlines
Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
Proven ability to demonstrate brand voice
Strong attention to detail
Excellent portfolio of work