Job Description
Roles and Responsibilities
Content Creation & Copywriting
• Write clear, persuasive, and engaging copy for social media posts, ads, email campaigns, product packaging, and websites.
• Develop taglines, slogans, and product descriptions that align with the brands tone and target audience.
Website Content & Ad Copywriting
• Create and manage engaging product descriptions, landing pages, and blog content for the company website.
• Write creative ad copy and develop scripts for social media and video advertisements to drive engagement and conversions.
Campaign Strategy & Execution
• Collaborate with the marketing team to create impactful campaigns for product launches and seasonal promotions.
• Provide creative input on influencer campaigns, product releases, and ad strategies.
• Contribute innovative ideas and storytelling approaches to help Alpino stand out in the crowded FMCG space.
Editing & Proofreading
• Review and edit all content to ensure it aligns with brand voice and is free from grammatical errors.
• Maintain consistency across all platforms by ensuring tone, style, and messaging are cohesive.
Team Collaboration & Innovation
• Work closely with the design, product, and marketing teams to brainstorm and execute creative content ideas.
• Participate actively in brainstorming sessions for campaigns and product storytelling.
Requirements
• Bachelors degree in English, Marketing, Communications, or a related field.
• 1-3 years of experience in copywriting, preferably in the Ad agency industry.
• Proven ability to write creative, persuasive, and brand-aligned copy for various platforms.
• Strong understanding of writing for different audiences and platforms (social media, websites, ads, email).
• Excellent proofreading skills and attention to detail.
• Ability to manage multiple projects and deadlines efficiently.
• Experience with SEO principles and writing for performance is a plus.
• A creative mindset and a passion for storytelling.
Content Creation & Copywriting
• Write clear, persuasive, and engaging copy for social media posts, ads, email campaigns, product packaging, and websites.
• Develop taglines, slogans, and product descriptions that align with the brands tone and target audience.
Website Content & Ad Copywriting
• Create and manage engaging product descriptions, landing pages, and blog content for the company website.
• Write creative ad copy and develop scripts for social media and video advertisements to drive engagement and conversions.
Campaign Strategy & Execution
• Collaborate with the marketing team to create impactful campaigns for product launches and seasonal promotions.
• Provide creative input on influencer campaigns, product releases, and ad strategies.
• Contribute innovative ideas and storytelling approaches to help Alpino stand out in the crowded FMCG space.
Editing & Proofreading
• Review and edit all content to ensure it aligns with brand voice and is free from grammatical errors.
• Maintain consistency across all platforms by ensuring tone, style, and messaging are cohesive.
Team Collaboration & Innovation
• Work closely with the design, product, and marketing teams to brainstorm and execute creative content ideas.
• Participate actively in brainstorming sessions for campaigns and product storytelling.
Requirements
• Bachelors degree in English, Marketing, Communications, or a related field.
• 1-3 years of experience in copywriting, preferably in the Ad agency industry.
• Proven ability to write creative, persuasive, and brand-aligned copy for various platforms.
• Strong understanding of writing for different audiences and platforms (social media, websites, ads, email).
• Excellent proofreading skills and attention to detail.
• Ability to manage multiple projects and deadlines efficiently.
• Experience with SEO principles and writing for performance is a plus.
• A creative mindset and a passion for storytelling.
💡 Quick Summary
Seeking a career-building opportunity? The Copy Writer position is now open for candidates interested in the Content Writer Jobs sector. This role in India offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Content Writer Jobs is a plus.
