Thane| Marketing| Full Time

Netcore is a marketing technology provider. Our tools are used by the marketing teams at more than 6000 consumer brands around the world, including McDonalds, The Body Shop, Crocs, Flipkart, Myntra, Airtel and many more. Our products are complex technology, with powerful features and integrated AI. Our engineers love talking about the amazing features that they are building. But our audience are CMOs and busy marketing teams. They want to understand how Netcore products will make their lives easier and help them to achieve success. And like most marketing teams, they appreciate creative design and copy in the communication. Additionally, our sales cycle can be 3-9 months. The type of information a prospective customer needs when they are just discovering Netcore, is very different to the communication they expect when they are closer to the purchase. The role of the copywriter is to help bridge that gap – to distil complex technology into engaging stories and copy that resonates with our audience and guides them through their buying journey

Impact you will create in the job:
• The focus of this role is short form copy, creative ideation and strategy
• Working on brand communication and campaigns
• Storytelling through videos and other formats
• Creating copy for webpages, landing pages and performance marketing ads
• Providing feedback to content writers and product marketing teams on how to improve the impact of their writing
What we look for?
• We are looking for at least 8-10 yrs experience in copywriting and creative strategy.
• The experience can be in both agency and brand environments. Related experience such as creative design and video production is also beneficial. You need to be able to write powerful short form copy that both resonates with a marketing audience, and accurately conveys the benefits of our products.
• We have customers around the world, so you also need to be able to adapt your copy to markets like the US, Europe, India and Asia, by gathering market understanding from our local teams
• The role may involve managing junior writers, however we expect the copywriter to be foremost a creator, rather than a manager.
• Experience in B2B/SaaS copywriting is very helpful, because of the understanding of buyer journeys and experience in translating technical products into simple copy.

What do we want to see:
• A portfolio of great, short-form copy, particularly examples where you have translated product features into audience-focused language.
• Examples of any other creative work that you have work on, such as design or videos.
• Your understanding of the role of great copy in b2b buyer journeys

Why Netcore?

Being first is in our nature. Netcore cloud is first and leading AI/ML-powered customer engagement and experience platform (CEE) that helps B2C brands increase engagement, conversions, revenue and retention. Our cutting-edge SaaS products enable personalized engagement across the entire customer journey and build amazing digital experiences for business of all sizes.

Our CEE platform includes 6 products – Customer Engagement, Email, Personalization, Product Experience, Customer Data platform (CDP) & Raman – our AI engine.

Netcore has a perfect combo of experience as well as an agile mind. We currently work with 5000+ enterprise brands and serve more than 70% Unicorns in India, making us among the top-rated customer engagement & experience platform.

Headquartered in Mumbai, we have 10 offices globally and serve customers in 25+ countries including United States and European markets. Being certified as a Great Place to Work for three consecutive years only reinforces Netcore’s principle of being a people-centric company – where you will not be just an employee but a family member of the organization.

A career at Netcore is more than just a job — it’s an opportunity to shape the future. For more information, please visit netcorecloud.com or follow us on LinkedIn.

What’s in it for you?

Opportunity to help build presence in the APAC Market for Netcore with entrepreneurial agility

Cross cultural exposure through working with partners and colleagues in an international setting

Immense growth, continuous learning and connect with the top-notch international brands

If this sounds like a company you would like to be a part of, and a role you would thrive in, please don’t hold back from applying! We need your unique perspective for our continued innovation and success!
So let’s converse! Our inquisitive nature is all keen to know more about you