Beyond mere ps, ai, id, cd tools knowledge who thinks first then draw then finally move to the tools should have advertising flair exceptional tools knowledge (illustrator, photoshop, in design, coral) can lead juniors/interns web design mock up and html/css knowledge knowledge of digital graphics visualization and trends should be able to work his own with team once communicated by creative team technical aspect knowledge of printing, sizes and various formats please share your behance or any portfolio link while applying