Job Description
About Cureveda:
Cureveda is conceptualized to deliver 100% vegetarian, as close to nature, non-prescription formulas driven by innovation & clinical validation. Inheriting a 100-year-old legacy in herbal research enables the brand to develop a range especially suited for Indian needs while being globally competitive in safety & performance.
Job Overview:
Cureveda is seeking a talented and dynamic Copywriter to join our marketing team. The ideal candidate will be well-versed in direct-to-consumer (D2C) copywriting, with a focus on creating engaging and persuasive content for performance ads, social media, WhatsApp, and email campaigns. The role requires expertise in short-form copywriting to effectively communicate our brand message and drive customer engagement.
Job Responsibilities:
1. Create Compelling Performance Ad Content:
- Develop impactful copy for online advertising/performance marketing campaigns on Meta & Google. Prior experience having worked on D2C performance ads is a plus.
- Craft attention-grabbing headlines and concise ad copy to drive click-through rates and conversions.
- Collaborate with the design team to ensure a cohesive and visually appealing ad experience.
2. Social Media Content Creation:
- Generate engaging and shareable content for social media platforms (Instagram, etc.).
- Adapt messaging to suit different social media channels and audience preferences.
- Stay updated on social media trends and incorporate them into content strategy.
3. WhatsApp Marketing:
- Develop concise and persuasive content for WhatsApp marketing campaigns.
- Craft messages that resonate with the target audience and drive customer interaction.
- A/B test messaging to optimize for user engagement.
4. Email Marketing Content:
- Create compelling copy for email campaigns, newsletters, and promotional materials.
- Segment email lists and tailor content to different audience segments.
- Work closely with the marketing team to develop effective email marketing strategies.
5. Script Writing
- Develop appealing scripts for influencers that communicate the product effectively and contain strong hooks that help the videos perform decently on ads.
- Come up with new ideas/themes/narratives for each script to communicate the product in different lenses.
Qualifications
Bachelor's degree or equivalent experience in copywriting/content writing
3+ years of content or copywriting experience
Excellent written and verbal communication skills
Highly organized with excellent attention to detail
Job Type: Full-time
Pay: ₹40,000.00 - ₹45,000.00 per month
Benefits:
Flexible schedule
Provident Fund
Schedule:
Day shift
Monday to Friday
Supplemental Pay:
Performance bonus
Ability to commute/relocate:
Andheri East, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
How soon will you be able to join, if selected?
Kindly share your portfolio link
Experience:
Copywriting: 3 years (Required)
D2C: 1 year (Required)
Work Location: In person
Cureveda is conceptualized to deliver 100% vegetarian, as close to nature, non-prescription formulas driven by innovation & clinical validation. Inheriting a 100-year-old legacy in herbal research enables the brand to develop a range especially suited for Indian needs while being globally competitive in safety & performance.
Job Overview:
Cureveda is seeking a talented and dynamic Copywriter to join our marketing team. The ideal candidate will be well-versed in direct-to-consumer (D2C) copywriting, with a focus on creating engaging and persuasive content for performance ads, social media, WhatsApp, and email campaigns. The role requires expertise in short-form copywriting to effectively communicate our brand message and drive customer engagement.
Job Responsibilities:
1. Create Compelling Performance Ad Content:
- Develop impactful copy for online advertising/performance marketing campaigns on Meta & Google. Prior experience having worked on D2C performance ads is a plus.
- Craft attention-grabbing headlines and concise ad copy to drive click-through rates and conversions.
- Collaborate with the design team to ensure a cohesive and visually appealing ad experience.
2. Social Media Content Creation:
- Generate engaging and shareable content for social media platforms (Instagram, etc.).
- Adapt messaging to suit different social media channels and audience preferences.
- Stay updated on social media trends and incorporate them into content strategy.
3. WhatsApp Marketing:
- Develop concise and persuasive content for WhatsApp marketing campaigns.
- Craft messages that resonate with the target audience and drive customer interaction.
- A/B test messaging to optimize for user engagement.
4. Email Marketing Content:
- Create compelling copy for email campaigns, newsletters, and promotional materials.
- Segment email lists and tailor content to different audience segments.
- Work closely with the marketing team to develop effective email marketing strategies.
5. Script Writing
- Develop appealing scripts for influencers that communicate the product effectively and contain strong hooks that help the videos perform decently on ads.
- Come up with new ideas/themes/narratives for each script to communicate the product in different lenses.
Qualifications
Bachelor's degree or equivalent experience in copywriting/content writing
3+ years of content or copywriting experience
Excellent written and verbal communication skills
Highly organized with excellent attention to detail
Job Type: Full-time
Pay: ₹40,000.00 - ₹45,000.00 per month
Benefits:
Flexible schedule
Provident Fund
Schedule:
Day shift
Monday to Friday
Supplemental Pay:
Performance bonus
Ability to commute/relocate:
Andheri East, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
How soon will you be able to join, if selected?
Kindly share your portfolio link
Experience:
Copywriting: 3 years (Required)
D2C: 1 year (Required)
Work Location: In person
💡 Quick Summary
Seeking a career-building opportunity? The Copywriter position is now open for candidates interested in the Content Writer Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Content Writer Jobs is a plus.