Copywriter

Industry: E-commerce / Direct-to-Consumer (D2C) Location: Bangalore (currently WFH / remote) About the Role: The role requires strong communication, creative and content skills spread across social media, advertising, websites, mailers, branding and more. You will work directly with senior leadership, the creative team and the marketing team in crafting high-converting and engaging communications for e-commerce brands. The role offers a fast-track to rapid growth within the organization. It requires a creative mindset with the ability to take ownership for outcomes and deliver on them. Responsibilities: • Be the brand's voice to the consumer • Writing high-converting short-form copies (ad and creative copy) that get consumers hooked across various formats and platforms - search ads, FB / Insta ads, social media posts, mailers, sms and more. • Writing compelling product & brand content across all consumer facing touchpoints - websites, marketplaces like Amazon, Flipkart, Myntra, Nykaa, etc., product catalogues, infographics, brand collateral, and more. • Understanding product attributes, consumer demand and sentiment, and the brand positioning to come up with insightful product-specific positioning and messaging ideas, and compelling product stories. • Ideating on fresh, exciting & attention-grabbing content ideas to be deployed across platforms • Taking ownership of planning and executing the content pipeline to achieve content marketing, advertising & brand marketing goals Qualifications & Minimum Requirements: • Minimum 1 year of full-time experience (2+ years preferred) • Prior experience working at a creative or content agency OR for an e-commerce / D2C brand is a must • Excellent written and spoken English skills - impeccable grammar, good vocabulary and the ability to be precise and concise • A passion and flair for digital storytelling with precision and brevity that grabs consumers' attention • Prior experience with advertising, branding or social media marketing is preferred • A deep understanding of digital and social communications for e-commerce, and a good understanding of consumer psychology All applicants MUST attach portfolios/links to past work. About EpicommStrat: We build D2C / e-commerce brands for scale. We enable founders and early stage startups in the D2C space in their exciting journey from 0-1 and beyond. We offer a challenging, fast-paced work environment, where there's always a new product, a new category, a new brand, or a new problem to solve for. If food for creative thought is what you seek, we offer plenty. Salary Range: INR 30,000 - INR 45,000 monthly