Copywriter

Job Description: Conceptualizer & Copywriter-Designed Experiences

Title: Head Content and Copywriter-Designed

Reports to: Director

Responsible for:

Conceptualizer and Copywriters are responsible for

Creating the main idea for our client pitches, ideas

are the heart of any campaign, Be it a Product launch,

Conferences etc generating the Main story line,

Themes, Design Language, Structure look and feel,

Color tones, words, slogans and audio scripts that

accompany event experience touch-points, concepts

and solutions and branding visuals.

The typical creative process can involve:

 discussing the client& core message and target audience

 brainstorming concept ideas with other members of the creative team

 writing and presenting a few options to clients

 modifying concepts until the client is satisfied

 Over-seeing the production phase.

The Conceptualizer is accountable for checking all the content being presented and created is

truthful and complies with codes of client brand guidelines and industry practice.

Although Conceptualizers are mainly based in an office, we prefer them to travel with the client

relationship team to visit clients, event locations, execution sites, exhibitions & film and recording

studios etc etc

A Conceptualizer & Content Head in the Designed Experiences team.

 be highly creative and imaginative, and curious about clients' products or services

 be highly out of the box thinker, should be aware of the current trends of the market

 be highly imaginative, innovative and should be open to create non – traditional ideas

 be skilled with colors, tones, music, art, craft, videos and contemporary trends

 be skilled in writing clear, concise and grammatically correct copy

 understand the different language styles that appeal to various target markets

 have excellent interpersonal and communication skills

 work well in a team and with a range of creative people

 be able to work under pressure and manage workloads effectively

 be highly self-motivated and well organised

 be able to see other people& points of view and take on board feedback

 work within strict budgets

 have an eye for detail

 possess good leadership, people and project management skills.

What is the work like?

The types of projects and clients vary widely, although some conceptualizers may specialise in an

industry sector. They may also specialise in producing concepts for:

Above the line advertising, which uses mass media like Social – Facebook, Instagram, LinkedIn, Twitter,

Pinterest, TV, cinema, interactive media, posters and radio scripts to promote brands

Below the line advertising, which uses less conventional methods that focus on direct

means of communication, like brochures, leaflets, press advertisements and direct mail.

The conceptualizer is responsible for taking a client& integrated marketing brief and generating

original concept ideas that grab the attention of the target audience.

Usually working on multiple projects, the typical creative process

can involve:

 meeting with account executives to discuss the client& requirements and core messages

 familiarising themselves with the product, target audience and competitor activities in the

market

 brainstorming ideas and concepts for the visual and words with other members of the creative

team

 presenting initial ideas to the creative director, some of which may be rejected or

developed into workable concepts

 writing various concept options, which may be presented to the client as a story board

(a consecutive series of frames depicting the script and drawings that may be used)

 modifying cconcept until the client is satisfied

 overseeing the production phase, booking and liaising with designers, illustrators,

printers, photographers and production companies

Interests :

It is important that creative conceptualizers maintain an interest in:

 commerce, popular culture, and new advertising trends and techniques

 why loyal customers buy certain products

 Competitor activities and successful campaigns being delivered by other agencies